Software

34 Content Marketing Tips Every Marketer Needs To Know
feedproxy.google.com

Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google. Yes, understanding that you should be leveraging content marketing is the right first step, but before you launch your campaign, there is a […]

9
Like
Save
How to Reduce Your Website's HTTP Requests
blog.hubspot.com

Every time you surf the web, a whole bunch of technical stuff happens behind the scenes to deliver content to your screen. Engineers are usually the ones managing these activities. Marketers, even those with technical chops, tend to shy away from it. One of these activities is an HTTP request, and it’s actually not as […]

8
Like
Save
The Ultimate Guide to Alexa Skills Marketing
blog.hubspot.com

By now, marketing teams all over the world are familiar with the concept of SEO. You know all about keywords and search engines and using high-quality links. But are you prepared to market toward voice search? A GlobalWebIndex search report revealed that 27 percent of consumers already use voice search on their mobile devices, and […]

3
Like
Save
9 YouTube Video Ideas to Inspire Your Brand’s YouTube Channel [+ Examples]
blog.hubspot.com

Nowadays, almost every brand has a YouTube channel. However, almost no brands can boast a flourishing one. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content […]

2
Like
Save
7 of the Most Inventive Interactive Marketing Examples We've Ever Seen
blog.hubspot.com

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. Relying on the content formats we used yesterday to educate […]

9
Like
Save
The Ultimate Guide to Google Analytics in 2019
blog.hubspot.com

Are you confused — even intimidated — by Google Analytics? Good news: you’re not alone. GA is notoriously complicated. In fact, when I first started to delve into GA’s waters, I wondered if I’d ever truly get it. There were so many concepts to learn and reports to run. How did people ever conquer this […]

7
Like
Save
Google Maps Marketing Strategy: The Ultimate Cheat Sheet
blog.hubspot.com

A couple years ago, I used TripAdvisor or Yelp to learn about new restaurants in my area. Nowadays, I use Google Maps as the primary decision-maker, instead. If I’m on my phone, I’ll simply open the Maps app and click the “Food” or “Drinks” icon to begin perusing options near me. Alternatively, on desktop, check […]

7
Like
Save
The Simplified Guide to Google's RankBrain Algorithm
blog.hubspot.com

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google is sophisticated enough to recognize your […]

3
Like
Save