Software

How Cards Against Humanity Helped Us Shape Our Product Story
blog.hubspot.com

Cards Against Humanity is more than just a game to me — it led to an epiphany that shaped the way my company developed its product story around content personalization. If you think about it, playing Cards Against Humanity and personalizing content are surprisingly similar actions. Both require you to know your audience members, understand […]

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Variable Cost Explained in 200 Words (& How to Calculate It)
blog.hubspot.com

There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: “Mo money, mo problems.” The Notorious B.I.G. is literally saying “more money, more problems.” And although this hit song doesn’t dive into the intricacies of accounting, it […]

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Facebook for Dating, and 5 Key Takeaways From F8
blog.hubspot.com

We kind of saw this coming, did we not? In Facebook’s most primitive days — if you can remember a time when it was restricted to college students, there was no News Feed, and status updates forced the inclusion of the word “is” — there was also the “Poke” feature. Poking, as many of you […]

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The Top 10 Platforms for Effectively Managing Social Influencers
feedproxy.google.com

Social media is evolving. Brands need to do more today than just have active profiles on different marketing channels. Successful businesses are increasing their presence by leveraging relationships with social influencers to create brand awareness. We’re seeing an increase in the use of micro influencers, which made my list of the top marketing trends to look […]

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A Comprehensive Guide to Local SEO in 2018
blog.hubspot.com

Local search is powerful for small businesses: four out of five consumers use search to find local information, which means if your business isn’t optimized for local search, you could be missing out on 80% of your potential customers. In short, local SEO is critical if you want your business to stay relevant. To help […]

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How to Audit Your Website for Improved SEO and Conversions
blog.hubspot.com

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. When was the last […]

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How to Create a Killer Video Promotion to Increase Engagement
feedproxy.google.com

People love watching videos. That’s why 87% of marketers use video content to engage with their audiences on the Internet. More than half of marketing experts across the globe say they get the highest ROI from their video promotions. When it comes to social media, videos generate 1,200% more shares than both text and pictures combined. Another […]

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11 of the Best Phone Interview Questions
blog.hubspot.com

The average job opening attracts 250 resumes, and the average interview process from start to finish can take 23 days. Phone interviews can help you determine which candidates have the critical thinking and interpersonal skills necessary for an in-person interview. When you weed out less qualified applicants right off the bat, you can narrow down […]

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