Software

March Social Media News: Facebook vs. Snapchat, WhatsApp for Business & More
blog.hubspot.com

March is known for a few major holidays and events. St. Patrick’s Day, U.S. college basketball tournaments, and the start of spring, to name a few. After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world’s biggest social network launched ephemeral […]

2
Like
Save
6 Steps to Transform Your Agency Leaders Into Consistent Content Creators
blog.hubspot.com

If you’re fortunate enough to work at an agency full of brilliant individuals, you’ve probably experienced the following: You’re in a leadership meeting debating different approaches to solving a problem, and a lot of ideas are on the table. Suddenly, someone’s voice cuts through the noise, and what she shares is so inspirational and well […]

5
Like
Save
28 Business-Boosting Marketing Activities You Can Do in 1 Hour or Less
feedproxy.google.com

The entrepreneurial lifestyle is often a hectic one. Some “treps” easily end up working 50, 60, or even more hours per week. Don’t get me wrong. I love almost everything about running my businesses and blogs, but time is definitely at a premium. And I’m sure many of you know exactly what I’m talking about. […]

4
Like
Save
How Redesigning HubSpot's Website Doubled Conversion Rates
blog.hubspot.com

At INBOUND, we launched a major iteration of HubSpot.com. Since then, we’ve been monitoring performance, running experiments, and collecting a substantial amount of performance data. We can now confidently say that the results are in, and we have some big learnings to share with you. So let’s get to it. Like most major projects at […]

10
Like
Save
How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
blog.hubspot.com

Video marketing is quickly crossing into buzzword territory. From blogs to online news to social media platforms, video is everywhere. The use of video content for B2B marketers jumped from 8% to 58% in 2014 alone, while the number of videos brands publish on Facebook has continually increased by 3.6x year over year. But is all this video […]

4
Like
Save
The State of Social Media Demographics: 2017 Benchmarks [Infographic]
blog.hubspot.com

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks at Nielsen […]

10
Like
Save
9 Creative Snapchat Ideas for Brands
blog.hubspot.com

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we’ve featured nine ideas for how to make your […]

5
Like
Save
The Complete Guide to Starting a Podcast for Agencies
blog.hubspot.com

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still […]

4
Like
Save