Software

How to Build Quality Links From Resource Pages
feedproxy.google.com

Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they use […]

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6 Fundamental Video Marketing Tips for Every Type of Skill Level
blog.hubspot.com

Nowadays, most marketers obsess over how they can amplify their content’s reach as much as possible. More views means more leads and customers, right? While this convention can be true, it’ll only pan out if you optimize your videos for humans before you optimize them for algorithms. Resonance is the most important determinant of whether […]

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2019 YouTube Demographics [New Data]
blog.hubspot.com

Conventional wisdom tells you that every organization’s target audience gets a consistent dose of video content from YouTube. But, in reality, assuming your exact buyer persona frequents the video platform is a risky move to make. To truly build a presence on YouTube, you need to know if your target audience actually watches content on […]

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6 Tips to Stop Thinking About Work After Work Hours [Infographic]
blog.hubspot.com

We all know the feeling — it’s 11 p.m., your laptop is off, and you’re lying in bed thinking, Shoot … did I remember to send that email? Or maybe, out to dinner with friends, you get a fantastic idea for your new marketing campaign and can’t wait to tell your boss, so you slack […]

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93 Content Marketing Tools You Need to Check Out in 2019
feedproxy.google.com

Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least some traffic. But now, you won’t get any. Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course, some marketers who accomplish more […]

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website
blog.hubspot.com

It’s Friday afternoon, and your team is jonesing for Happy Hour. For the last few weeks, you’ve been going to the same ol’ bar by your office, so you decide it’s time to try something new. What do you do? Step outside and walk around until you find a new spot? No, you hop on […]

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The Most Important Skills For Content Marketing
feedproxy.google.com

Some jobs are easy to define and prepare for: Want to be an engineer? Go to school and get an engineering degree. Want to code for Google? Go to school and study computer science. What do you do when you want to be a content marketer? Go to school and study content marketing? Hmm…there doesn’t seem […]

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The Ultimate List of Marketing Quotes for Digital Inspiration
blog.hubspot.com

“Success is making those who believed in you look brilliant.” This is one of my favorite quotes in regards to my job at HubSpot. It inspires and motivates my work and, no matter my mood, I find it to be an uplifting message to ponder and drive my performance. Not to mention, it’s a quote […]

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