Software

7 SaaS KPIs You Need to Track in 2017
blog.hubspot.com

The software-as-a-service (SaaS) industry has experienced exponential growth over the past several years and shows no signs of decline. Even the poorest segment is projected to see a compound annual growth rate of 19.7 percent through 2019. And by 2020, it’s projected that SaaS deployment will be more than 25 percent greater than traditional software […]

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How to Increase the Revenue Value of Your Homepage by 851%
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You never get a second chance to make a first impression. I think this is a fitting quote to demonstrate the importance of a great homepage. Once a visitor lands on your homepage, you need to impress them in a hurry. Failure to do this typically results in a lost conversion with the vast majority […]

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The Public Apology Letter: 6 Brands That Nailed It
blog.hubspot.com

There are some people who just refuse to sincerely apologize. My favorite example of this phenomenon is taken from a U.S. television franchise called “The Real Housewives,” in which the cast members have become notorious for doling out feigned apologies. Instead of simply apologizing for hurting someone’s feelings, for example, it’s more common for them […]

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From the Phonograph to Spotify: The History of Streaming Music
blog.hubspot.com

Introducing “Posts as a Podcast”: Explore something new on your daily commute, at the gym, or from the comfort of your desk. We’re turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a […]

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Micro-Influencer Marketing: A Comprehensive Guide
blog.hubspot.com

Has a celebrity ever convinced you to buy something? It’s okay if the answer is yes — we’ve all been there. In fact, just recently, a famous dog helped convince me to purchase a GoPro camera. For a creature who can’t speak, he’s a pretty effective marketer. Loki the Wolfdog’s Instagram post is a successful example […]

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9 Client Reporting Tools That Will Save Your Agency Time
blog.hubspot.com

You love data. Nothing makes you — and your client — happier than a chart that shows just how great a campaign is performing.  But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team’s time.  Typically, agency staffers spend around four or five hours per client each month reporting […]

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The Do's and Don'ts of Infographic Typography [Free Guide]
blog.hubspot.com

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking […]

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Marketing Trivia: How Much Random Marketing Knowledge Do You Have?
blog.hubspot.com

Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with […]

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