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Software | - Part 2

Software

Stop Measuring These Vanity Metrics in Your Marketing Campaign
blog.hubspot.com

There is without a doubt no shortage of data for each action you take in your marketing campaigns, nor is there a lack of tools to help you measure them. The problem is, some metrics aren’t as important as they look. They stick out right in front of you as soon as you log into […]

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How to Increase Open Rates with These 7 Email Subject Lines
feedproxy.google.com

How long does it take you to write marketing emails? If you’re anything like me, you put lots of thought, effort, and time into each and every word in the message. That’s what it takes to write actionable email newsletters. Your message is full of great content. You might even have some discounts, coupons, or […]

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Future-Proofing for Growth in the Age of AI
blog.hubspot.com

AI is all the rage on tech websites, but it can still seem like a pretty obscure, inaccessible tactic for B2B companies. The hype and expectations of AI are astronomical, yet the actual business impact it can have on B2B companies at this moment is still relatively uncertain. However, one thing I can assure you […]

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Are Webinars Dead? How to Make a Webinar that Works in 2018
blog.hubspot.com

As an acquisition marketer, I hear questions like this all the time: “Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?” It’s 2018, and the way our prospects and […]

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20 YouTube Tricks, Hacks, and Features You'll Want to Know About This Year
blog.hubspot.com

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in […]

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9 Ways to Get Your Startup Funded
feedproxy.google.com

Don’t let money stop you from pursuing your dreams. If you want to start your own business but don’t have the funding, you can still get it off the ground in a number of ways. As an entrepreneur myself, I admire anyone who wants to create a company. It’s not easy. In fact, only half […]

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How to Turn Off Instagram's New "Last Online" Feature
blog.hubspot.com

Instagram scrollers beware: your favorite photo-sharing app recently released a new feature that shows friends when you were last online. Similar to the activity status found on Facebook Messenger and WhatsApp, Instagram’s new setting is now turned on by default in your account. Only people you follow or have recently DM’d will be able to […]

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YouTube vs. Vimeo: Which Video Platform is Best for Your Business?
blog.hubspot.com

By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven’t started thinking about how video fits into your long-term marketing strategy, now’s the time to start taking it seriously. Before you dive into creating videos, it’s important to figure out where you’re going to host them. YouTube […]

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