Software

The 16 Best Survey Software and Questionnaire Tools in 2019
blog.hubspot.com

Data is critical to ensuring you’re running an effective marketing campaign and truly delighting your intended audience — in fact, companies who adopt data-driven marketing are six times more likely to be profitable year-over-year than companies that don’t. But collecting data can be tricky, and oftentimes doesn’t paint a full picture. Blog traffic is great, […]

3
Like
Save
The Best 14 Landing Page Builders for Any Business
blog.hubspot.com

Lead generation is essential for driving sales and growing an online business. There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page. Building a fully-optimized landing page has never been easier — in fact, it’s now possible to create a lead generation gold mine […]

3
Like
Save
Cloud Integration Explained, and 6 of the Best Cloud Integration Platforms
blog.hubspot.com

As marketers, smashing our department’s silos is crucial for truly understanding our customers and catering to their needs. If we understand each team’s challenges and initiatives, we can align our entire department to send the most relevant content to our audience and achieve a common goal. In regards to your tech stack, the same principle […]

8
Like
Save
Why Customer-Centric Brands Should Avoid Stealth Marketing
blog.hubspot.com

If there’s something that can unexpectedly evoke some of your fondest childhood memories, it’s the shopping cart. Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. But what if told you the widespread use of the […]

9
Like
Save
The State of Content Marketing 2019 [Infographic]
blog.hubspot.com

The results of the third annual State of Content Marketing Survey are now in — the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven’t reached perfection yet. Three years ago, only 6% of marketers […]

6
Like
Save
What Is a Marketing Consultant? A 1-Minute Rundown
blog.hubspot.com

Thanks to movies like Office Space and Up In The Air, if a company hires consultants, it doesn’t send the best message to their employees. A lot of times, their initial reaction is to think they’re not performing well enough or that the company is downsizing. In reality, though, most companies hire consultants to augment […]

5
Like
Save
Build Audience Connections with Content Marketing
feedproxy.google.com

You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s part of a larger marketing framework. […]

9
Like
Save
The Top 11 Best Email Marketing Services in 2019
blog.hubspot.com

For many growing companies, an email marketing service provider is one of the first tools you need in a marketer’s tool belt — and for good reason. Email marketing is a quick way to engage with your leads and nurture them into loyal customers. It’s also extremely cost effective, with some studies showing an ROI […]

5
Like
Save