Software

10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
blog.hubspot.com

In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.  Among other things, this month’s roundup features an accidentally viral […]

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12 Tools That'll Keep You Productive Morning, Noon & Night
blog.hubspot.com

When I need to have a very productive day, I tell myself it’s going to be easy. I’ll just wake up early, grab a big cup of coffee, and then begin powering through my to-do list. Maybe I’ll break for a meal, or a stretch, or a quick conversation with a coworker. But I’ll truck […]

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How to Make an iPhone Video: A Step-by-Step Guide
blog.hubspot.com

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question: “How?” If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, […]

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Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
blog.hubspot.com

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

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The Best of B2B Marketing Content: 9 Examples
blog.hubspot.com

Here at HubSpot, some of the most awe-inspiring moments take place when we get to take new products and features for a test drive. We transform, if it’s even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. But alas […]

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Why Brands and Influencers Are Leaving Snapchat for Instagram Stories
blog.hubspot.com

If you’ve been following the HubSpot Marketing Blog, you already know there’s a battle going on — between Facebook and Snapchat over the disappearing message. And so far, Facebook’s winning the battle — all because of Instagram. When Instagram Stories launched in August 2016, Snapchat had already been the first mover in the ephemeral, or […]

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The Anatomy of a Perfect Blog Post
blog.hubspot.com

Even though we all are crunched for time, spouting off a mediocre blog post for the sake of hitting a deadline isn’t worth it. Considering our audiences have access to countless other articles, it’s unlikely that they’d settle for a half-baked attempt. We get it, though: It can be difficult to keep track of all the right blog components when you’ve […]

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How to Personalize Transactional Emails With Dynamic Content
blog.hubspot.com

According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021. Email marketing isn’t going anywhere. But there’s a big catch. With so many emails landing in our inboxes, […]

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