Software

Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need
blog.hubspot.com

“Unriddled” is HubSpot’s mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Twitter (and Facebook) Takes Washington Twitter CEO Jack Dorsey made not one, but two […]

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The Top 7 IoT Trends of 2018
blog.hubspot.com

By 2020, it’s estimated there will be over 30 billion IoT devices. As the popularity of the Internet of Things (IoT) continues to rise across industries, it’s important to take note of which trends could affect your business. IoT will affect every industry, from retail to healthcare. As a marketer, you’ll want to stay informed […]

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Today, Apple Told Us: It's About More Than a New iPhone
blog.hubspot.com

Nearly a year ago today, I wrote a story titled, “Yesterday’s Apple Event Was as Bananas as We Expected.” The topic, of course, was Apple’s 2017 fall launch day: the annual press event held by the company where it announces the year’s major lineup of new mobile devices, features, and gadgets.  The event is known, […]

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How to Use Google Calendar: 18 Features That'll Make You More Productive
blog.hubspot.com

Some things you think will be simple actually end up getting really complex. Google knows this all to well, which is why it recently rolled out a brand new Google Calendar — and plenty of nifty features to go with it. While a few features in the latest Google Calendar aren’t new, they have changed […]

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Why Marketers Suck at Video — and How to Fix It
blog.hubspot.com

Us marketers are a tight-knit tribe. We share a lot of similar beliefs. We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy. We also believe that video is the future. Right now people spend a staggering six hours a day watching video, and […]

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The Ultimate Guide to Telecommuting
blog.hubspot.com

Remote workers. Mobile professionals. Digital nomads. Road warriors. Call them what you will, but telecommuters are driving the future of work. Telecommuting was once shrugged off as another trend for choosy millennials. Now, it’s an accepted approach to how we work (and live) and an opportunity for hiring managers to cast a global net. The […]

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How to Design Your eCommerce Site for More Conversions
blog.hubspot.com

To increase conversion rates on your ecommerce website, no part of the user journey can be overlooked. From that initial landing page through checkout, every step a user takes on your website needs to be carefully designed with that final purchase in mind. But building a user path that successfully balances an enjoyable shopping experience […]

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How the Flywheel Killed HubSpot's Funnel
blog.hubspot.com

I’ll be honest. When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. It’s been my trusted sidekick for years. It’s given me the hard feedback I’ve needed, celebrated my team’s successes, […]

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