Software

Tool Overload is Slowing Your Marketing Team Down
blog.hubspot.com

Marketing teams tend to pick up a new tool for every problem. An email marketing tool here, an ads tool there, a CRM somewhere else. Before you know it, accomplishing your daily tasks requires you to navigate a tangled, borderline incomprehensible web of point solutions, free trials, and complex, custom integrations that stall out when […]

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How to Turn a Failed Startup Launch into a Success Story
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We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always go as planned. […]

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How to Write Marketing Emails That Don’t Get Marked as Spam
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Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. […]

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Email Writing: How To Craft Effective Emails For International Teams
blog.hubspot.com

Are you a non-native English speaker who needs to regularly write emails to your international colleagues? It can be a challenge to write effective, conversational emails when English isn’t your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a […]

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Personalization Versus Privacy: Making Sense of the Privacy Paradox
blog.hubspot.com

With so much competition online, personalized content and appealing to the individual consumer is a key way for businesses to break through the noise. As customers, we want businesses to know what we want and tailor the content we see accordingly, but when companies appear to have too many insights into our personal affairs it […]

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How to Use These 8 Visual Elements to Improve Your Marketing Strategy
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Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re […]

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How to Use Snapchat Geofilters to Improve Your Marketing Strategy
blog.hubspot.com

With over 100 million daily active users, Snapchat provides the opportunity to reach a massive audience. Snapchat is also the most popular social media platform for teens ages 13-17 — a hard demographic to reach through more traditional marketing efforts. But how can your business best engage with Snapchat users? Sure, you can buy Snapchat […]

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Selling on Instagram: How to Use Instagram's Shoppable Posts
blog.hubspot.com

Selling on Instagram just got a lot easier with the launch of Instagram’s shoppable posts feature. In the past, the only way to connect your followers with your products was through the link in your bio, or links in Instagram Stories, this new feature provides a seamless experience for people to shop products directly from […]

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