Software

Marketers Aren’t Using Their CRM Correctly. Here’s How to Change That
blog.hubspot.com

Picture this: You’re an email marketer for Run Central, a mid-sized athletic company selling running sneakers, clothes, and gear. You love your company, team, and customers. As an email marketer, you’re responsible for creating the content that goes out to all your customers, prospects, and leads. You write copy, segments lists, think about conversion opportunities, […]

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The Ultimate Guide to Google Data Studio in 2019
blog.hubspot.com

Having data is one thing. Accessing it is another. Understanding and analyzing it is yet another. And visualizing it? Well, that’s a level of mastery that most people never reach. If you can make it to this stage, you’ll be capable of unlocking invaluable insights for your business. You’ll have a serious advantage when it […]

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The General Data Protection Regulation: One Year Later
blog.hubspot.com

One year ago on May 25, 2018, the General Data Protection Regulation (GDPR) went into effect and replaced the 1995 EU Data Protection Directive (DPD) with the goal of significantly enhancing the protection of the personal data of E.U. citizens and increasing the obligations of organizations who collect and/or process personal data. Although the GDPR […]

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What Is a Landing Page? All Your Questions, Answered
blog.hubspot.com

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website? If you’re trying to generate leads for your business, and you don’t have at least a few landing pages on your website, you’re missing out on a key opportunity to turn website […]

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Everything We Know About Instagram Local Business Profiles [Up-to-Date Guide]
blog.hubspot.com

Undoubtedly, your online local presence can have a big impact on your company’s bottom line — in fact, 78% of local-mobile searches result in offline purchases. But local SEO is nothing new. Businesses have been using Google My Business for years. Yelp’s been around since 2004. And now, you can even use Facebook to find […]

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The Non-Programmer's Guide to Using APIS
blog.hubspot.com

Even if you don’t know what an API is, you’ve undoubtedly interacted with one. Today, we take connectivity between technology largely for granted. For instance, we don’t question when we use OpenTable to make a reservation at a nearby restaurant. Alternatively, if you use Kayak.com to book flights, you’ve probably never wondered, Wait a minute […]

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Marketing Firm vs. Agency: We Break Down the Difference
blog.hubspot.com

In everyday conversation, the definition of marketing firm versus agency doesn’t matter all that much — but, nowadays, most people aren’t relying on conversation alone when looking for help from a business. Instead, they’re using search engines. People conduct online research quickly — in fact, 92% of searchers choose a business on page one of […]

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How to Create Predictably Popular Link Bait Posts
feedproxy.google.com

Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks […]

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