SEO

Why Social Is the New SEO
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In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO behaved as if they did. If this is true — that social signals don’t affect search rankings — what do we do now? I’m making the case that […]

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How to Score Your Website’s SEO in 10 Minutes or Less
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Many digital marketers know a lot of details about SEO, but they have trouble with the big picture. One of the most important skills you can develop is getting a quick snapshot of a website’s SEO. All it takes is ten minutes. And you don’t need any expensive tools. You can use this step-by-step process […]

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Latest Trends in Headline Creation and Their Success
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No matter what kind of a website you have, the one thing that is always true is that your headlines are really important. Headlines affect things like user engagement, readability, conversions, SEO, social sharing, and even click-throughs. 80% of people will read a headline, but only 20% of people will read the article. Whether or […]

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5 SEO Techniques You Should Stop Using Immediately
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When you’re doing your site’s SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a waste of time are now indispensable. Now and then, we need to be reminded what works and what doesn’t. As it stands today, there are five […]

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How to Recover From Negative SEO
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Did you know that your competitors could hurt your search engines rankings? By doing malicious things in order to decrease your search engine rankings? This is called negative SEO. Before we go into how to deal with negative SEO, let’s go over a few ways it can happen to your business. Malicious attacks on your […]

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How to Use Google Suggest to Grow Your Long Tail Traffic
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If you are not targeting long tail keywords, you are missing out on a lot of traffic. Out of the 262,169 visitors that came to Quick Sprout from search engines in the last 30 days, 238,195 came from long tail terms. That’s crazy. Just think about it: 91% of my search traffic comes from long […]

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Why Your Search Rankings Are Dropping (and 7 Ways to Fix It)
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One of the most common questions I get on a daily basis is this: My rankings are dropping, what should I do? Now, I’m not a big believer in tracking rankings because search has moved towards a long tail game. And as long as your search traffic keeps going up quarter after quarter, you are […]

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Guest Blogging and SEO: Still a Match Made in Heaven
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The other day, Matt Cutts – who runs Webspam at Google – wrote a blog post on why you shouldn’t use guest posting to build links. Here’s a quick snippet from his blog post: Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. […]

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