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Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool is a must-have. You can’t do SEO without it. What is this powerful tool? It’s Google Search Console, or GSC for short (former Google Webmaster Tools, or GWT). GSC is a […]
The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post. And if you’re sick of not getting […]
Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has created many new features—many of which can be used to get extra search traffic. The best part about these features is that most SEOs never even try to take advantage of them. If you’re smart, you’ll […]
Do your readers hang on to your every word? I bet they don’t. Okay, that’s not fair because mine don’t all either. The facts clearly show that a large chunk of your readers will skim your content, no matter what. But that still leaves a lot of readers. And these readers can choose to skim […]
Do you hate the phrase “getting inside your reader’s head?” Although you know you are supposed to be able to do it, you don’t have any specific instructions on how to do it. Of course, it’s important to understand your current readers and those you are trying to attract with your content, but that’s one of the hardest skills […]
I think it’s safe to say that smartphones aren’t a fad. Jokes aside, mobile Internet usage has been going up year after year. In fact, the number of mobile users has now exceeded the number of desktop users. All that means is that if you’re not optimizing your content and your website as a whole, […]