SEO

How SEO Has Changed with the Possum Update
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Google is totally unpredictable. SEO practitioners know full well that things can change in an instant, and search engine dominance today means nothing tomorrow. Or as Babe Ruth put it, Yesterday’s home runs don’t win today’s games. One of the more significant updates Google made in 2016 was Possum. In fact, it’s arguably the biggest […]

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The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool
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Every SEO, webmaster, and digital marketer has a powerful tool at their disposal. I would go so far as to say that this tool is a must-have. You can’t do SEO without it. What is this powerful tool? It’s Google Search Console, or GSC for short (former Google Webmaster Tools, or GWT). GSC is a […]

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Suck Your Readers In: 4 Types of Openings for “Sticky” Content
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The headline is the most important part of your content. That’s a fact. What’s the second most important part? That would be your introduction. Think of it this way: Your headline compels people to click on your post, but your intro draws them in to actually read the post. And if you’re sick of not getting […]

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How to Get Extra Organic Search Traffic with Google’s “Related Questions”
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Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has created many new features—many of which can be used to get extra search traffic. The best part about these features is that most SEOs never even try to take advantage of them. If you’re smart, you’ll […]

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4 Ways to Make Your Content Gripping to Readers
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Do your readers hang on to your every word? I bet they don’t. Okay, that’s not fair because mine don’t all either. The facts clearly show that a large chunk of your readers will skim your content, no matter what. But that still leaves a lot of readers. And these readers can choose to skim […]

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