online marketing

How to Create a Killer SEO Plan for 2017
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2017 is here! I get excited with the changing of each year because it always presents new opportunities and new ways to improve both in marketing and in life in general. It also gives me motivation to make any adjustments I need to be a better marketer. Of all the forms of online marketing, I […]

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13 Daily Activities That Will Double the Size of Your Personal Brand in 6 Months or Less
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How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how they love being your customer, how you changed their business, health, and life, or how incredible your message is? Or do you open your inbox only to be doused with comments […]

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How to Write 5 or More Articles a Week and Not Burn Out
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If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time, you don’t see instant rewards. So, how do some people write three, five, or even ten articles every week? You might think that they work […]

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A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates
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I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect. Data is logical. But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling. […]

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Be a Better Teacher and Writer: 6 Teaching Techniques You Should Know
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Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This is really powerful. You can become one of the few educational influences in most people’s lives after they leave school. Beyond helping your business grow, inbound marketing allows you to […]

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4 Effective Ways to Build Backlinks for a Brand New Site
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Starting to build links for a new site is a lot like climbing a mountain. You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed. But when it comes to your site, […]

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7 Types of Emails to Send Customers to Keep Them Coming Back
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As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average). I’m sure you see a ton of content on a regular basis that shows you different ways to build that email list. Great. But how much do you […]

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Find Your Readers: 6 Marketing Channels (and which ones to pick)
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Creating great content is pointless… …unless you’re getting it in front of your target audience. You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms. Most of these platforms can be grouped together, and that’s where we get marketing channels. A promotional […]

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