online marketing

You’re Probably Doing Link-Building Wrong
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Google can be really frustrating sometimes. If you’ve been in SEO for anytime at all, you know exactly what I’m talking about! Google’s success and global search market dominance have largely hinged upon its ability to perpetually evolve and provide the best user experience possible. As a result, SEO is in a constant state of […]

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17 Facts about Search Psychology You Should Know
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People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different […]

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Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.
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There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to make sure you’ve got enough […]

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5 Popular Blog Post Topics That Everyone Loves to Share
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If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash. If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics. Just this morning, I logged in to Buzzsumo to take a look […]

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The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles
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On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the […]

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You Can Use 404s to Boost Your SEO. Here’s How.
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The dreaded 404 error page. We’ve all encountered it at some point. And in my opinion, there’s no bigger buzzkill than getting hit with a 404 error when browsing a site. You’re right in the middle of exploring interesting content, and all of a sudden, you’re thrown a curveball. If you’re not sure what a […]

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How to Create a Trust Seal on Your Checkout Page
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Trust is everything. If you can’t earn consumers’ trust, you’re fighting a losing battle. And what’s a specific area that makes many consumers wary? That’s simple. It’s the way in which businesses handle payment information. In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment. Research […]

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How to Tell a Gripping Story on Your About Page
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Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. According to a study from KoMarketing, “52% of your visitors […]

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