online marketing

Should You Jump on the Live Video Bandwagon?
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Social media platforms have evolved. Today, you can do much more than just write posts and comments or upload pictures and videos. Now, you have the option to live-stream with your audience. It’s a cool concept, but should you be doing this? Absolutely. People love videos. You just need to make sure you’re effectively using […]

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9 Simple High ROI Shopping Cart Abandonment Prevention Tactics
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How are you handling your shopping cart abandonment? The first step is for you to track and recognize how many shoppers are leaving items in their carts without finalizing the purchases. If you’re not addressing it, you’re missing out on sales. Take a moment to ask yourself how you can improve the customer experience. Is […]

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How Not to Waste Time Generating Leads on LinkedIn
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Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time. Reports show that […]

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How to Vet a New Marketing Channel in 3 Days or Less
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I get this question a lot. “What marketing channel should I focus on?” There are many make or break decisions in business. This is one of them. The thing is, I can’t give you a cut and dry answer. The nature of your business matters. So does the audience that you wish to target. What […]

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How to Minimize Cart Abandonment in Your Checkout Process
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Recently, I stumbled upon a scary statistic. A whopping 69.23% of ecommerce shopping carts are abandoned. To put this into perspective, for every 100 customers who start the checkout process, 69 don’t finish. Is it a massive problem? Absolutely. These numbers shouldn’t sit right with any business owner. That’s too many lost sales and potential lifelong […]

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How to Create the World’s Easiest Mobile Checkout Experience
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User experience can make or break your business. The checkout process is the most crucial element to consider in that regard. Even more important is the context of that experience. What’s appropriate for the desktop will not be suitable for the mobile interface. For the most part, businesses understand this. It’s why there has been […]

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How to Become the World’s #1 Expert in Your Niche
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Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. But in a world that’s become increasingly saturated with self-appointed “gurus,” it’s become incredibly difficult to separate yourself from the masses. That’s why authority and credibility have become the name […]

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SEO vs. PPC: Which Should You Focus on First?
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Here’s the scenario. You’re just launching your marketing campaign and want results. Not only that, you want the most bang for your buck. You want to make sure the time and money you’re putting in will bring a large volume of high-quality traffic primed to convert. In other words, you want a rock solid ROI. […]

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