online marketing

15 Ways to Use Snapchat for Your Business
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The days of Snapchat being used solely for sending pictures between friends are over. This social media platform has evolved. Your company can’t afford to ignore the impact this marketing channel can have on your business. It’s an absolute necessity if you’re focusing on Generation Z as your target market. That’s because 71% of Gen […]

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10 Under the Radar Tactics to Persuade Your Audience to Take Action
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To be a successful marketer, you need to come up with ways to engage with your audience. The goal of every marketing campaign should be to get people to complete a specific action. Some examples of these actions might be: generating a sale getting users to download something adding new subscribers creating social proof of […]

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How to Get More Converisons by Optimizing Your Checkout Process
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Do your conversion rates need a boost? Nobody has a conversion rate that’s 100%. I think it’s safe to say that no matter how successful your company is, your conversions can always be improved. Recognizing this is half the battle, but you’ll need to actually implement some changes if you want to see an increase. […]

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How to Identify the Target Market of Your Startup
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Not everyone wants to buy what you’re selling. For your startup company to be successful, you need to identify your target market. This is one of the first steps of launching a startup company. But it’s much easier said than done. If you don’t have a clear target audience in mind, your marketing campaigns are […]

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The Top 14 Ways to Improve Your SEO Ranking
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Where is your website traffic coming from? If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list. You won’t be able to generate leads for your business if nobody can find you. Did you know 93% of experiences on the Internet […]

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How to Charge More for Your Products by Enhancing the Perceived Value
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Any business selling products knows how important the profit margins are to its success. What if I told you that you could increase those profits without altering the products? Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items. Then, you can charge more money for the […]

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8 CRO Quick Wins for Ecommerce Sites
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How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate. If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions. Even if you think you’re doing well, there’s always room for improvement. In fact, some of […]

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The Ultimate Guide to Generation Z Marketing
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Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland […]

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