online marketing

How to Calculate the ROI of Your Social Media Campaigns
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Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money. Well, I hate to break it to you, but that’s a big misconception. Social media can […]

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7 Unconventional Marketing Tactics That Work
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Why do you spend money on marketing? It’s to get visitors to your site, right? If you think about it, getting visitors to your website is great, but what you are really doing is spending money to make more of it. From a business standpoint, it doesn’t make sense to spend money on marketing unless it […]

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How I Write 8 Blog Posts a Week While Running 2 Companies
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You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. […]

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How to Use Google Plus for Marketing
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With over 150 million active users, and 50% of all users logging into Google Plus daily, Google Plus is a social network you can’t ignore. Sure, it isn’t as popular as Facebook or Twitter, but it can help impact your search engine rankings in a positive way. A few simple ways you can leverage Google Plus are: […]

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What Every Marketer Needs to Know about Conversion Optimization
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Traffic acquisition is becoming more and more expensive as time goes on. Whether you are leveraging paid advertising, content marketing, or SEO, you are spending time on growing your traffic. That means you are spending money. To make your traffic acquisition profitable, you have to figure out how to get your visitors to convert into customers. […]

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The Definitive Guide to Marketing Automation
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You’ve heard people talk about marketing automation, but do you know what it is and how your business can leverage it? Because marketing automation is something that most web-based businesses can use, I decided to create a 30,000-word guide on how to automate your marketing efforts. The guide will break down everything you need to know about […]

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The Definitive Guide to Marketing Automation
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You’ve heard people talk about marketing automation, but do you know what it is and how your business can leverage it? Because marketing automation is something that most web-based businesses can use, I decided to create a 30,000-word guide on how to automate your marketing efforts. The guide will break down everything you need to know about […]

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How to Use Tumblr for Marketing
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You may have not used Tumblr before, but I bet you know that Yahoo bought it for over a billion dollars. Do you know why Yahoo valued Tumblr at such a high price point? It’s because Tumblr attracts tons of eyeballs. With over 300 million unique visitors a month going to Tumblr, you have no choice but to leverage the […]

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