online marketing

How to Use Google Ads Extensions
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Looking for an easy and effective way to increase your ad’s visibility and CTR? Look no further than Ad Extensions! Ad Extensions offer you the ability to show potential customers your phone number, address, mobile app and even your social media stats within your Google Ads campaign. I’m going to show you how you can […]

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How To A/B Test Ads In Google Ads
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Considering that Quality Score is based mostly on your ad’s CTR, it makes sense to figure out which ads tend to perform best. Fortunately, Google Ads has a built-in A/B testing feature so you don’t need to guess I’ll show you how the two approaches that PPC professionals use to split test their ads, and […]

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Find Customers With PPC Advertising
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PPC marketing is something you’ve probably come across in some form or another. The paid channel advertising landscape is worth hundreds of billions of dollars. In 2011, the ad-supported Internet contributed more than $500 billion to the United States economy. Holy smokes. That’s a lot of spend. The numbers alone tell us that this marketing […]

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Getting Started With Email Marketing – The Beginner’s Guide
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I love building and running email lists. Why? Because they make so much money. Even today, a healthy email list is one of the marketing assets that’s pure gold. With a good email list, it feels like printing money. Or having a marketing laser beam that floods any marketing promotion that I’m doing. My first […]

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Ecommerce Beginners Guide
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Thanks to Ecommerce platforms like Shopify, BigCommerce and Wix, creating an online store has never been easier. Even with a full staff of developers and designers, we still use Shopify for our Ecommerce websites. The downside here is that the barrier to entry is low, which creates more competition. It might be easier than ever […]

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Copywriting
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Copywriting may be the most important and foundational skill in all of marketing. Every ad campaign requires it and it’s used across every single marketing channel. As a marketer, I’m so thankful that I spend some of my early years improving my own copywriting skills. That time continues to pay massive dividends in my career […]

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These 3 Numbers in Google Analytics Will Help You Make Better Content
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Google Analytics (GA) is a digital marketer’s best friend. I use it all the time to check metrics, spot trends, and see what type of content my audience appreciates the most. Of course, there are other tools you could use to analyze your metrics, but they’re not as valuable as GA for two reasons. First, […]

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Create a Website
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Creating a website is overwhelming. Don’t worry, that’s completely natural when building your first website. When we built our first sites, it was so complicated. And so many articles and YouTube videos on how to create a website made it seem a lot easier than it ended up being. We’ve outlined all the specific steps […]

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