online marketing

How to Write 5 or More Articles a Week and Not Burn Out
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If you’ve tried (and failed) at blogging, don’t feel bad. You’re not alone. Creating content, especially good content, is hard work. It takes a long time. Most of the time, you don’t see instant rewards. So, how do some people write three, five, or even ten articles every week? You might think that they work […]

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A Step-By-Step Process to Tell Compelling Stories and Improve Conversion Rates
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I’ve noticed that there’s something that scares most marketers. We love our data. Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect. Data is logical. But when it comes to content marketing, there’s a component that doesn’t always seem logical: storytelling. […]

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Be a Better Teacher and Writer: 6 Teaching Techniques You Should Know
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Marketing is a chance for education. Sometimes, marketing takes the form of entertainment, but often, you get to assume the role of a teacher. This is really powerful. You can become one of the few educational influences in most people’s lives after they leave school. Beyond helping your business grow, inbound marketing allows you to […]

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4 Effective Ways to Build Backlinks for a Brand New Site
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Starting to build links for a new site is a lot like climbing a mountain. You’re starting from ground zero with a lot of enthusiasm, but when you realize you have to climb for days to get anywhere, that enthusiasm often turns to the feeling of being overwhelmed. But when it comes to your site, […]

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7 Types of Emails to Send Customers to Keep Them Coming Back
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As everyone says… You need to build an email list. Email marketing provides the highest ROI for most businesses at $40 for every $1 spent (on average). I’m sure you see a ton of content on a regular basis that shows you different ways to build that email list. Great. But how much do you […]

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Find Your Readers: 6 Marketing Channels (and which ones to pick)
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Creating great content is pointless… …unless you’re getting it in front of your target audience. You do this by using any one of a number of promotional tactics to reach your target audience on a variety of platforms. Most of these platforms can be grouped together, and that’s where we get marketing channels. A promotional […]

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6 Unconventional Tips to Create Content Faster
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How much content have you written in the past month? Are you happy with that amount? Most marketers answer no to that question. In fact, 44% of marketers say that producing consistent content is one of their biggest challenges: Believe me, I get it. Creating a high amount of high quality content on a regular […]

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A Step-by-Step Guide to Using Authenticity and Transparency to Improve Trust
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Authenticity and transparency are two of the latest marketing buzzwords thrown around. Just because a word is catchy doesn’t mean it’s meaningless, but it also doesn’t necessarily mean it’s meaningful. There are plenty of buzzwords that lost their meaning. But these two are different, I believe, because they represent two aspects of modern marketing that […]

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