online marketing

How to Segment Your Target Audience with Generational Marketing
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It’s no secret that people from different generations have different values, mindsets, and behaviors. As a business owner, you have to use this knowledge to your advantage. All too often, I see companies launching broad-stroke marketing campaigns in an attempt to reach as many customers as possible. While I commend the approach and thought process, […]

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How to Guide People’s Emotions to Drive Sales
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Successful marketers know how to go the extra mile when promoting their brands, products, and services. You need to understand what role psychology plays in the buying process. For example, different color schemes can impact sales on your website. Those of you who want to take your marketing strategy to the next level need to understand […]

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Create a Waterfall of Downloads for Your Ebook
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Writing your first ebook is exciting. But once it’s finally written, you’ve got to find a way to get it in the hands of your audience. After all that hard work, long nights, and endless research, it would be a shame if your book went unread. Those of you who have recently written an ebook, […]

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How to Use Continuous A/B Testing to Increase Conversions
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When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you […]

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How to Quickly Identify What Is Killing Your Blog Conversions
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Blogging is one of my favorite marketing tools. There are many benefits to blogging—that’s why all my websites have blogs. But honestly, I enjoy it as well. Writing blog posts keeps your finger on the pulse and helps you stay connected with your audience. I’m not saying you have to be in love with it, […]

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The Top 10 Principles to Optimize Your Web Design for Mobile Users
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It’s time for you to adapt to the latest marketing trends. Your company can no longer afford to ignore mobile users. Your website must be optimized for mobile devices. Why? Well, for starters, 80% of the top websites according to the Alexa rankings were optimized for mobile users. Plus, 80% of all Internet users have smartphones. […]

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How to Convert Your Social Media Followers Into Customers Effectively
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Social media marketing needs to be a priority for every business across all industries. Get with the times and understand the latest trends. Your customers are active on social media platforms, so you need to establish a presence as well. Some of you may have mastered this already. You’ve been getting tons of new followers […]

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How to Get Your Customers to Recommend Your Brand to Others
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Marketing your business is expensive. Coming up with customer acquisition strategies that won’t break the bank can be a challenge. Acquiring a new customer can cost you six or seven times more money than retaining your current customers. But you can get new customers without having to spend much money. Using your existing customers to help bring […]

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