online marketing

12 Tips for Taking Better Marketing Photos for Your Social Media Campaigns
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Every business needs to be active on social media to be relevant in today’s digital world. If your company is on social media, you’re probably uploading photos to your profile on a regular basis. Pictures and other visual elements will improve your marketing strategy. But it can be challenging to find the right pictures to […]

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How to Generate Ecommerce Sales with Product Buying Guides
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The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in for a moment. You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you. As a marketer, you need to create an advantage over your […]

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How to Start Using Instagram to Grow Your Small Business
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Every business needs an active social media presence. This statement holds true whether you have a small, medium, or large company. In fact, it’s more important for smaller businesses than large ones. Big brands like Apple and Nike are already household names. If they stop using social media right now, they’ll probably still generate sales. […]

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How to Avoid a Plateau by Avoiding These 8 Business Mistakes
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Mistakes happen. If you’ve been in business for a while, you know by now that mistakes are part of the process. New businesses and startup companies are slowly learning this. Nobody is perfect, but some mistakes happen on a larger scale than others. But here’s the thing: lots of these mistakes can be avoided. That […]

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How to Drive Sales by Implementing a Friendly Return Policy
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What’s your company’s return policy? I’m sure you’ve been asked this question before by both current and prospective customers. But think about when this question gets asked. It’s not just when someone wants to return an item. Customers want to know what your return policy is before they buy. This holds true for in-store and […]

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How to Increase Average Order Values With Product Bundling
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Every business needs to strive for growth. This isn’t a secret. However, many business owners hear growth and they jump to customer acquisition strategies, new product launches, and ways to increase their conversion rates. All of these tactics are great for your company growth. But, they’re not the only way to boost revenue and grow […]

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Augmented Reality SEO: What to Expect in the Future
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Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view. It sounds […]

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How to Generate Leads with PPC Campaigns for Your B2B Company
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B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not all of these strategies will […]

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