I was at a conference a few days ago and I was watching Rand Fishkin speak about nudges, and it made think about all the nudges that I’ve used in the past to convert visitors into customers. And then it hit me how most people don’t even use nudges with their online business. But before […]
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?