online marketing

How to Create Marketing Copy… Without Actually Writing
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I know I hate writing marketing copy, don’t you? It’s something we all dread, but we need marketing copy to convert visitors into customers. The real question is, how do you create marketing copy when you don’t have a copywriting bone in your body? Luckily for you, I have an approach that you can follow […]

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7 Simple Yet Effective Social Media Tactics You Should Leverage Today
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The social media landscape has changed over the years, so if you’re starting to leverage social media today, you might be late to the game. That means you can’t leverage some of the tactics I used to boost my social media accounts because I did them when sites like Twitter and Facebook first came out. […]

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This is Your Brain on Visualization
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How long do you think your attention span is? Maybe a minute or even two, right? Sadly, your attention span is 8 seconds. That’s one second shorter than that of a goldfish. So, when you show people paragraphs of text, don’t expect them to read it all. But did you know visualizations such as infographics […]

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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up
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Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversion rate. The beautiful part about these tweaks is that you don’t have to be a professional writer or a wordsmith… these are simple changes that anyone can […]

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7 Conversion Lessons Learned From Eye Tracking
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You’ve seen those eye tracking reports before, but have you ever run one? Chances are you haven’t. Although they are costly and time-consuming, you can actually learn a lot from them. One thing I’ve learned by studying them is that there are a lot of commonalities in how people move their eyes, no matter what website […]

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The Anatomy of a Perfect Facebook Post
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Facebook’s power as a marketing platform is undeniable. It offers you the ability to build an audience from its selection of 1.15 billion users worldwide plus to reach that audience any time your heart desires.  We’ve all seen brands produce incredible results from Facebook, but not nearly as often as you would expect. While there are […]

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30 Quick Content Marketing Tips Every Marketer Needs to Know
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You already know content marketing is the new SEO. So what are you waiting for? Might as well go out there and start blogging so you can get more search traffic, right? Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw up hundreds of articles and expect them […]

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Why Most Business Partnerships Don’t Work
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Finding a business partner may seem hard, but finding your rhythm with your business partner is much harder. Although I’ve worked with the same business partner for over 10 years now, it took us a few years to find our rhythm. Sure, things are great between us, and both of us are extremely happy, but […]

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