online marketing

The Proven Guide to Using Live Video to Build Your Personal Brand
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The Proven Guide to Using Live Video to Build Your Personal Brand2015 was a banner year for video and, in my opinion, a big year for video marketing—something that ramped up through 2016. We saw a lot of brands jumping on the video bandwagon as Snapchat gained steam, Instagram unleashed live video, Twitter released video […]

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15 Advanced Facebook Advertising Techniques You Probably Didn’t Know About
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15 Advanced Facebook Advertising Techniques You Probably Didn_t Know AboutFacebook advertising is just as powerful in 2017 as it’s ever been. Perhaps even more so. The sheer volume of users alone (1.71 billion as of July 2016) makes it a digital marketer’s playground. When it comes to Facebook advertising, I could spout off a laundry […]

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What Should You Do if Someone Attacks You Online?
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Online trolls are an unfortunate part of life. While the Internet connects us, it also enables people to spew hate for no apparent reason. A survey from The Daily Mail, a leading UK news agency, provides insight into some of the platforms that attract the most trolls, with Facebook taking a commanding lead. I’ll be upfront […]

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How to Get Your Boss to Invest More Money in Content Marketing This Year
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How to Get Your Boss to Invest More Money in Content Marketing This YearContent marketing has come a long way over the last 10 years. More and more companies have come to realize the tremendous return and savings from investing in inbound marketing like blogs, white papers, and video. Still, there’s a surprising number of […]

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7 Tips to Take Your Content From “Meh” to Amazing
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One of the greatest struggles content marketers face right now is creating engaging content. More than 70% of marketers have made it a top priority this year to address that and make stronger connections with their audiences. I think a primary cause for that struggle is that we’re only just a few years past search engine updates […]

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How to Become a Marketer Who Thinks Strategically
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One of the greatest challenges a new marketer will face is getting into, and staying, in the right mindsight. By its very nature, marketing is highly tactical. There are countless ways to engage your audience. Unfortunately, most of the tactics tend to be done in a vacuum without any thought about strategy. They’re reactionary, which […]

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8 Content Marketing Tricks That Helped Dollar Shave Club Go Viral
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Ask any North-American male aged 17-30 whether he’s heard of Dollar Shave Club (DSC). He’ll probably say, “Yeah.” And it’s not just dudes who know about DSC. A lot of women know about it too because they’ve bought subscriptions for the men in their lives. Dollar Shave Club is a classic example of startup that […]

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How to Create a Killer SEO Plan for 2017
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2017 is here! I get excited with the changing of each year because it always presents new opportunities and new ways to improve both in marketing and in life in general. It also gives me motivation to make any adjustments I need to be a better marketer. Of all the forms of online marketing, I […]

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