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Online Marketing | - Part 3

online marketing

8 CRO Quick Wins for Ecommerce Sites
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How well does your ecommerce website convert? On average, ecommerce sites in the United States convert at about a 3% rate. If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions. Even if you think you’re doing well, there’s always room for improvement. In fact, some of […]

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The Ultimate Guide to Generation Z Marketing
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Businesses need to look toward the future to survive and thrive. I’m sure you’ve got an effective strategy in place that targets Millennials or Baby Boomers. But it’s time to shift your focus to a younger generation. The term Generation Z describes people born after Millennials. They may also be referred to as: Post-Millennials Homeland […]

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How to Increase Revenue by Targeting Impulse Buyers
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Every consumer is different. Some people like to shop online, and other people prefer shopping in stores. There are customers who spend days or even weeks researching a product before making a purchase, while others buy something without any prior intention at all. This is called an impulse purchase. Believe it or not, more people […]

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How to Boost Revenue by Optimizing the Customer Experience
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The customer is always right. I’m sure you’ve heard this before as the golden rule of business. But what this rule doesn’t encompass is the customer experience. The saying should be: always put the customer first. You may have certain operations and practices in place to make things easy and cost-effective for your company, but […]

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How to Promote Your Event Online Like a Pro
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Hosting an event is a great way for businesses to gain exposure. This holds true whether it’s a holiday or a special occasion for your customers, the community, or your industry. You may want to promote an event even if you’re not hosting it. For example, maybe your company will have a booth set up […]

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How to Boost Conversions by Personalizing Your Website
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Every business has room to improve their conversion rates. If you’re looking for a place to start, analyzing your website is the first logical step. While you may have done A/B testing or used some similar techniques in the past to get a surge in conversions, you can take your efforts one step further. Look at […]

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How to Develop a Customer Persona That Improves Conversion Rates
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Customers are the lifeline and driving force of your business. Without them, you wouldn’t exist. That’s why you need to spend the time and use various resources to develop a better understanding of your customers’ thinking. The idea is to put yourself in your customers’ shoes—their minds, really. You want to figure out their perception […]

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The Top 9 Marketing Trends to Look for in 2018
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The most successful marketers have one thing in common. They find a way to gain an edge over their competitors. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. You don’t want to be the last one to jump on the bandwagon. […]

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