online marketing

How to Use Hashtags to Increase Your Online Presence
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Chances are you know what hashtags are, but you probably don’t use them. I know I’m guilty of neglecting hashtags. So, why should you use hashtags? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and […]

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How Long Should Each Blog Post Be? A Data Driven Answer
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People often obsess over how long their blog posts should be. There’s a lot of information out there regarding the “perfect” length of a blog post, but a lot of that data is conflicting. Content is really important when it comes to search rankings, so if you are going to leverage content marketing, you might […]

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7 Ways to Increase Your Rankings without Leveraging Content Marketing
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Hands down, my favorite approach to boosting search traffic is to leverage content marketing. Why? Because the data shows that it works! I know, however, that not every business can leverage it. Whether it’s because you can’t write high quality content or you don’t have a blog set up or your legal team won’t approve […]

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9 Ways to Make Your First Online Sale From Your Corporate Blog
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Just because you pop up a corporate blog and generate traffic doesn’t mean you will actually generate any sales. I learned this the hard way with KISSmetrics. When we first started our blog, we were quickly able to get it to over 100,000 visitors a month, but we weren’t generating any extra sales from that traffic. […]

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A Guide on How To Create a Guide That’ll Drive You 361,494 Visitors
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Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization that I have released on Quick Sprout? Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization. What you may not know is that although I was the […]

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Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results
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Do you know what the key to a successful content marketing campaign is? Well, it’s not what you are thinking. Sure, detailed content that is high in quality helps, but it won’t guarantee your success. So, what’s the key? It’s a lot of little things. They aren’t necessarily hard to implement. You just have to be […]

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How Content Marketing Affects Search Engine Rankings
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We are constantly trying to solve the ongoing mystery of the future of search. Some people say guest blogging is coming to an end, while others believe social media has now the bigger chunk of the pie. Sadly, there is no single solution that will get you the results you are wishing for, which is why SEO has […]

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When Concise Marketing Copy Converts Better
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Have you ever seen one of those long sales pages that never end? I know I am guilty of using them because they convert well. So, does that mean you should create long pages with tons of marketing materials? No! Why? Because concise marketing tends to convert better as long as you do it right. […]

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