online marketing

7 Content Marketing Lessons Learned from Losing 225,418 Visitors a Month
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During its peak, the KISSmetrics blog received 768,766 visitors a month and was growing at a rapid pace. Can you guess what our monthly traffic is now? We get 543,348 visitors, which means our traffic is down by a whopping 225,418 visitors. Some of the traffic drop is intentional, but some of it isn’t. Here is […]

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The Complete Guide to Building Your Personal Brand
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Do you know what separates me from other entrepreneurs? No, it’s not that I am smarter or work harder. A lot of entrepreneurs have those characteristics. It’s that I have a much bigger personal brand. You don’t want to build your personal brand to feed your ego. You want to build it so you can get […]

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7 Marketing Lessons Learned From Acquiring a Startup
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Last year, my co-founder Hiten Shah and I decided to acquire a sales CRM company Strideapp. Typically, we don’t like to acquire or build new companies because we already have enough on our plates. But the deal was too good to pass up. Plus, a mutual friend of ours, Mike – who was very familiar with […]

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What Sending 62,619,592 Emails Taught Me About Content Marketing
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I started Quick Sprout on April 17, 2007. Since then, I’ve collected 184,291 emails – 126,443 of which are still active. Since the blog’s inception, I sent 62,619,592 emails. It sounds like a lot of emails, but it really isn’t. Every time I write a blog post, I send out an email to my whole […]

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How to Generate Leads with Social Media
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You’re already on social sites like Facebook and Twitter, but are you generating traffic from them? And, more importantly, are you generating leads? One of the big misconceptions about social media sites is that they don’t drive quality visitors. Compared to outbound marketing, social media has a 100% higher lead-to-close rate. How do you generate […]

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How to Calculate the ROI of Your Social Media Campaigns
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Is it just me or do companies have a hard time accepting social media as a marketing channel? From what I’ve experienced, most companies aren’t willing to leverage social media because they don’t believe it can make them more money. Well, I hate to break it to you, but that’s a big misconception. Social media can […]

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7 Unconventional Marketing Tactics That Work
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Why do you spend money on marketing? It’s to get visitors to your site, right? If you think about it, getting visitors to your website is great, but what you are really doing is spending money to make more of it. From a business standpoint, it doesn’t make sense to spend money on marketing unless it […]

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How I Write 8 Blog Posts a Week While Running 2 Companies
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You’ll never succeed at content marketing if you can’t create content on a regular basis. In essence, you need to learn how to streamline your content creation. The good news is it’s not that hard. I’ve figured out how to streamline my content creation process. It works so well that I write eight blog posts a week. […]

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