online marketing

The Ultimate Blueprint for Creating a Super Persuasive Testimonial
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It doesn’t take a rocket scientist to understand the correlation between testimonials and higher conversions. As humans, we’re wired to seek feedback from others. But testimonials may carry even more weight than you may have thought. Research found that customer testimonials are considered to be one of the most effective content marketing techniques, identified by […]

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10 Lessons Digital Marketers Can Learn from HBO’s Silicon Valley
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Do you like to binge-watch a TV series? I don’t do it often. Hardly ever, in fact. But yep, I’ve done it before. For me, it’s one of life’s simple pleasures. Every once in awhile, I’ll find a series totally “binge-worthy.” It can make you a little crazy, especially if you spend the better part […]

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Use This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each Week
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Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened […]

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These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed
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If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of […]

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How to Gain More Branded Search Volume to Your Website
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If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a massive fan of the prez these days, but you can’t deny he knows a thing or two about branding. And I think we can all agree that online branding is incredibly important. This is especially true […]

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7 Ways to Use Your Personal Brand to Find More Clients
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I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing comes a close second. But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing…. If it’s “digital” and “marketing,” I’ve probably done it. But there’s one […]

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You’re Probably Doing Link-Building Wrong
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Google can be really frustrating sometimes. If you’ve been in SEO for anytime at all, you know exactly what I’m talking about! Google’s success and global search market dominance have largely hinged upon its ability to perpetually evolve and provide the best user experience possible. As a result, SEO is in a constant state of […]

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17 Facts about Search Psychology You Should Know
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People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different […]

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