online marketing

How to Create a Trust Seal on Your Checkout Page
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Trust is everything. If you can’t earn consumers’ trust, you’re fighting a losing battle. And what’s a specific area that makes many consumers wary? That’s simple. It’s the way in which businesses handle payment information. In fact, a lack of trust in credit card processing is one of the top reasons for checkout abandonment. Research […]

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How to Tell a Gripping Story on Your About Page
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Your About page. It’s one of those requisite elements of your website that’s easy to overlook. But really, is it even that big of a deal? How many visitors will actually take the time to check out your About page? Well, here’s an interesting statistic. According to a study from KoMarketing, “52% of your visitors […]

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Don’t Kill Your Audience’s Vibe with These Content Marketing Turn-Offs
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As of 2017, the overwhelming majority (89%) of B2B marketers use content marketing in some form.   As you can imagine, how well marketers execute their campaigns varies quite a bit. Or, as The Content Marketing Institute would put it, there are differences in “content marketing maturity levels.” As you can see, a fairly small […]

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If You Give Away Your Best Content, Your Business Will Grow by 290%
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If you give it away—offer it free—they will come. This should perhaps be the quote to encompass the business model of freeconomics. It’s a model that involves giving away your best content. Believe it or not, more and more companies are integrating and seeing amazing results with freeconomics today. At first thought, it may seem ludicrous. […]

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18 SEO Tactics That Take Only 30 Minutes Each
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I feel SEO has a reputation for being meticulous and painstaking. And perhaps that’s true to a certain extent. The initial phases of an SEO campaign can, in fact, be grueling. There’s on-site SEO, off-site SEO, and—everyone’s favorite—technical SEO. So, yeah, it can be kind of a pain. But here’s the thing. There is a […]

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How Any Digital Business Can Explode Using Word of Mouth Marketing
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We live in a digital age. Each day we’re bombarded with an endless stream of online ads via social media, websites, search engines, videos, and so on. Marketing companies spend billions upon billions each year researching, analyzing, and pushing ads to consumers. But you know what? No matter how sophisticated and streamlined digital marketing becomes, […]

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How to Blast Away the Top 15 Conversion Roadblocks on Your Website
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Conversion rate optimization has never been bigger than it is today. Just look at how much interest in conversion rate optimization has increased over the past decade: And there are more and more conversion rate optimization (CRO) agencies popping up every day. A quick search on Google for “conversion rate optimization agency” gave me nearly […]

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26 Marketing Tools for Non-Tech-Savvy Marketers
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Marketing tools are essential for streamlining and automating the more arduous aspects of the process. The only issue is that you’ve got to actually learn how to use them. You have to learn their capabilities, their limitations as well as their nuances. It’s no biggie if you’re tech-inclined. But what if you’re not so tech-savvy? […]

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