online marketing

26 Marketing Tools for Non-Tech-Savvy Marketers
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Marketing tools are essential for streamlining and automating the more arduous aspects of the process. The only issue is that you’ve got to actually learn how to use them. You have to learn their capabilities, their limitations as well as their nuances. It’s no biggie if you’re tech-inclined. But what if you’re not so tech-savvy? […]

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Which Content Marketing Strategies Have the Biggest Impact on Keyword  Rankings?
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The term “content marketing” is a wide umbrella. It encompasses a plethora of different strategies and techniques. But at the end of the day, one of your primary goals is to create content that ranks as highly as possible on search engine results pages (SERPs). This is important because organic traffic is the number one […]

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How to Launch Your Personal Brand if You Have Absolutely Zero Credibility
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You hear the term “personal brand” being thrown around a lot these days. Almost annoyingly so. Everyone is trying to build and strengthen their personal brand in order to stand out in their industry and make a connection with consumers. It’s a key ingredient in building your career, a business, etc., so it totally makes […]

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How to Run Your First Facebook PPC Campaign (if You Have no Experience)
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Facebook’s reach is insane. What started out in Mark Zuckerberg’s Harvard dorm room has gone on to revolutionize the world. This means one thing for online marketers: boundless opportunities. Of course marketers have been using Facebook organically for years, but recently Facebook PPC has become the go-to marketing trend. It’s interesting because I remember not […]

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5 Ways to Amplify the Reach of Your Content Without Spending a Dime
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Content marketing can be a soul-crushing endeavor. It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc. But even with all your hard work and dedication, your content falls on deaf ears. You post it on Facebook, Twitter, LinkedIn, and any […]

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7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs
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I’ve said it before: a successful PPC campaign boils down to two things: Increasing click-through rate (CTR) Lowering cost-per-click (CPC) Pretty simple, right? But I want to add one more point to that statement. It’s not complicated. You also need to get high quality traffic. This means reaching your target audience and bringing in visitors […]

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5 Clever Facebook Video Ad Hacks That Will Lower Your CPM by 81%
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Scroll through your Facebook feed, and you can’t help but see video ads. Quite a few of them actually. You may have even seen my video ads, which I’m using to promote my businesses. I’m doing this, of course, because Facebook Video is huge right now. One of the more recent studies found that there are […]

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Want to Know How to Make Influencer Marketing Work?
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The Internet is a noisy, overcrowded place. Building momentum for your brand is often an uphill battle, and getting your audience to buy in can be daunting. So, how do you get people to take you seriously? How can you go from being just a little fish in a vast ocean to becoming a recognizable brand or […]

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