online marketing

These 2 Ridiculously Simple Tactics Will Boost Your Conversion Rates by Next Tuesday, Guaranteed
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If there’s one thing I hear all the time, it’s this: “Neil, I just want to get more conversions from my website.” That’s it. That’s the big one. I get it. Conversion rates are notoriously low. By vertical. Low. By channel. Low. By device. Low. It doesn’t matter whether I’m talking with a group of […]

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How to Gain More Branded Search Volume to Your Website
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If your business is not a brand, it is a commodity. ~Donald Trump So maybe not everyone is a massive fan of the prez these days, but you can’t deny he knows a thing or two about branding. And I think we can all agree that online branding is incredibly important. This is especially true […]

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7 Ways to Use Your Personal Brand to Find More Clients
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I’ve used a lot of different digital marketing tactics over the years. SEO has been the main one. Content marketing comes a close second. But I’ve also used social media marketing, influencer marketing, video marketing, pay per click advertising, affiliate marketing, email marketing…. If it’s “digital” and “marketing,” I’ve probably done it. But there’s one […]

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You’re Probably Doing Link-Building Wrong
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Google can be really frustrating sometimes. If you’ve been in SEO for anytime at all, you know exactly what I’m talking about! Google’s success and global search market dominance have largely hinged upon its ability to perpetually evolve and provide the best user experience possible. As a result, SEO is in a constant state of […]

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17 Facts about Search Psychology You Should Know
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People are predictable. They have a set of observable behaviors that can be analyzed and assessed in a scientific manner. And when you get right down to it, marketing is all about psychology. Understanding what makes consumers tick and what compels them to buy is your ticket to maximizing your ROI. And it’s no different […]

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Forget Millennials. 7 Reasons Why Baby Boomers Are the Ideal Target Market.
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There’s a lot of buzz about millennials today and how to market to them. Marketers often tell you that to appeal to millennials, you need to get on Snapchat and other popular social channels. You need to learn how to create a video that will go viral. You need to make sure you’ve got enough […]

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5 Popular Blog Post Topics That Everyone Loves to Share
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If you’re a content marketer of any type, you know how crucial it is for your blog posts to make a splash. If you were to look over my shoulder any day of the week, you’d see me checking my social sharing metrics. Just this morning, I logged in to Buzzsumo to take a look […]

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The Proven Method for Driving 8x More Conversions from Long-Form Blog Articles
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On the surface, blogs appear to be fountains of free-flowing information. You read lots of rich and valuable research. You collect plenty of juicy data. You discover how to do a valuable task. And, sure, some blogs are happy with lots of traffic and satisfied visitors. But most content marketers know that blogs have the […]

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