online marketing

Augmented Reality SEO: What to Expect in the Future
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Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view. It sounds […]

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How to Generate Leads with PPC Campaigns for Your B2B Company
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B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not all of these strategies will […]

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How to Improve Your Click Through Rates with Emojis
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Whether you love them or hate them, emojis have become part of our lives and our digital culture. The first emoji was created nearly 20 years ago in Japan. But today, the use of these tiny, animated faces and characters has drastically evolved. They have become so popular that July 17th has been officially named World […]

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How to Generate More Profits by Focusing on Your Pricing Strategy
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You can tell a lot about a business by how it sets its prices. Psychologically, consumers are programmed to behave a certain way when they see the price of a product or service. Your pricing strategy can control the entire perception of your brand. It’s similar to the way different color schemes can impact sales on […]

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How to Increase Sales by Personalizing the Customer Experience
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Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing […]

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How to Promote Your Local Business with These 15 Marketing Strategies
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To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your competition to remain […]

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How to Drive More Traffic to Your Website with These 11 Types of Blog Posts
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Those of you who know me know how much I promote blogging. I’ve been doing it for years, and I use blogging as a tool for lead generation. But having a blog has many other benefits as well. Driving more traffic to your website is arguably one of the most important reasons for running a […]

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How to Run Contests That Encourage User-Generated Content
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Are you looking for a new way to spice up your marketing strategy? Your current promotions may be effective for now, but you need to mix things up. After a while, using the same marketing tactics over and over again gets stale. Promotional contests are one of my favorite ways to keep an audience engaged. […]

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