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How to Generate Sales for a New Product Release
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So you’re ready to launch a new product. Congratulations. Regardless of your business type or industry, it’s important for brands, both new and old, to be innovative to stay relevant. I know how much hard work you’ve put into this new release, so I want to commend you on that. Whether you’re releasing a new […]

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How to Increase Clicks by Mastering Your Headlines
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What draws people to your content? In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline. Headlines go way beyond just blog posts. This is something you need to focus […]

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How to Improve the Profitability of Your Small Business Mobile App
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If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your […]

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How to Leverage Your Brand’s Story to Drive Sales
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Everyone has a story. What’s yours? I’m not referring to your life story, although there are times when that can be intriguing as well. Instead, I’m talking about how you started your business. What was your motivation? Sure, everyone gets into business to make money, but there has to be more to it than that. […]

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How to Create Highly Relevant Content That Directly Drives Sales
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Content marketing is an absolute necessity for brand survival in 2018. So you’re on the right track if you are currently creating and distributing content. But for those of you who aren’t seeing results from these marketing campaigns, it can be frustrating. You’re putting so much time and effort into this, so why aren’t you […]

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How to Increase Sales by Implementing a Customer Loyalty Program
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If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze […]

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How to Increase Sales by Mastering the Art of Storytelling
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Nothing keeps someone on the edge of their seat like a good story. That’s why people love to watch movies, read books, and binge-watch television shows. I know we all have that one friend or family member who tells the best stories around the dinner table. But what if there was a way to turn […]

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How to Boost Sales by Accomodating the Needs of Mobile Users
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You don’t need to come up with a complicated marketing campaign as a last-ditch effort to increase your sales revenue. All too often I see businesses drastically slash their prices or run other insane promotions, that aren’t profitable, just to get more sales. Don’t get me wrong. I’m definitely an advocate for running promotional campaigns. It’s […]

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