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The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
blog.hubspot.com

INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll

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BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects
blog.hubspot.com

A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn’t know and could not figure out solutions to their own problems via a simple

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What Is CRM? [FAQs]
blog.hubspot.com

We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?

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8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
blog.hubspot.com

As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest,

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
blog.hubspot.com

Guys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing […]

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With Social Media Networks Constantly Changing, How Can You Keep Up?
blog.hubspot.com

Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. And that’s great, right? More information, greater transparency – that’s always good.

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5 Ways You Can Capitalize on Facebook's News Feed Algorithm Update
blog.hubspot.com

Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing. 

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6 Types of Facebook Posts That'll Help You Generate Leads
blog.hubspot.com

This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report, 52% of all marketers sourced […]

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