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Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard
blog.hubspot.com

When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — […]

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8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
blog.hubspot.com

On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
blog.hubspot.com

Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]

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What if Your Marketing Shut Down for a Month?
blog.hubspot.com

Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the […]

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Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
blog.hubspot.com

Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer

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Pinterest Announces Rich Pins for Articles
blog.hubspot.com

A few days ago, Pinterest announced that it’ll be rolling out an ad platform. (I guess it was only a matter of time, right?) But the social network’s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there’s a new type of pin! 

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Got 5 Minutes? Use It to Find a New Prospect on Social Media
blog.hubspot.com

Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously. Let me explain.

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'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
blog.hubspot.com

One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties. New tools launch, new best practices emerge in every part of marketing, but two of the fastest-moving fields are web design and social media. New social networks pop […]

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