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The Anatomy of an Inbound Ecommerce Website
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This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of

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The Day Your Refrigerator Asks You for a Donation
blog.hubspot.com

In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In the second post, I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.

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Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
blog.hubspot.com

Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done.  Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes […]

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The Triggered Emails You Need to Make Your Marketing Automation Work
blog.hubspot.com

When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

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8 Types of Content to Help Engage Prospective Students
blog.hubspot.com

You can’t ignore your prospective students. But the majority of those visiting your website are just looking for more information — and are not ready to take the big leap of applying. This is where your school’s content strategy comes into play. You need to develop, publish, and share information that these students are

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A Handy Guide to Optimizing Your Social Media Channels
blog.hubspot.com

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you’re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics

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Google's New +Post Ads Now Available to Brands With 1K+ Followers
blog.hubspot.com

Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully […]

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10 Education Blogs You Should Follow According to Teach.com
blog.hubspot.com

Teach.com recently came out with Teach100, which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components:

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