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How to Set Up a Podcast: Clear Instructions for the Uninitiated
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section on the Inbound Hub blog. For those that listen to podcasts, you know how valuable and convenient they can be for consuming content. Whether it’s staying up on the latest marketing trends, tips for managing

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Writing Content and Code Your Customers Love
blog.hubspot.com

As many of you know, creating remarkable content is a hallmark of both HubSpot as a company and the inbound marketing movement. But as a proud “geek” myself and someone who has also spent a fair amount of time writing code, I’m a strong believer that best-in-class companies need both remarkable products and promotion that […]

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30 Keyboard Shortcuts to Help You Photoshop Like a Pro
blog.hubspot.com

Please raise your hand if you’ve ever wasted time in Photoshop. You know what you want to do — let’s say, cropping your image to specific dimensions — but you’re not sure which buttons to press to make that thing happen. You troll through the Photoshop menu, hoping to stumble on the button you need. […]

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17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)
blog.hubspot.com

As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.

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9 Outstanding Nonprofit Websites According to Charity Navigator
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Roughly 97% of website visitors are in research mode, so your nonprofit’s website not only has to cater to those looking to make a donation or volunteer, but you must educate the majority of visitors about your organization and its cause.

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51 Ridiculous Keywords Google Won't Let Me Track Anymore
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the ecommerce section of HubSpot’s Inbound Marketing blog. It’s been a busy month for Google, the 50 billion pound gorilla of the search world. Even my dog, Zoe, got in on the analysis. She wrote an article for her blog (that’s right, she has a blog … and a

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Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard
blog.hubspot.com

When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — […]

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8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
blog.hubspot.com

On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in

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