A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. How much equity should a chief marketing officer get in a startup? That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix
This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Creating an Excel graph? Really? Doesn’t everyone and their brother already know how to do that?
The bright lights and continuous camera flashes, the vivid colors of jerseys and face paint, and those eye-pleasing TV ads … oh those TV ads! Yes, my friends, the big game is an incredibly visual experience — one that surprises the senses and entertains the masses (meaning the 100 million+ Americans who watch each year).
Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know — it’s staggering and disheartening. Donor retention rates are in the pits. You spend all of that time and money telling the world about what you do to generate support for your mission and […]
Pinterest is one of the most popular social networks around — but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
As marketers, we all know that great writing can help our content stand out from the crowd. But in addition to crossing our t’s and dotting our i’s, we need to make sure that we’re balancing our equations and refining our formulas. Yes, my friends: Marketing requires a scientific approach.
For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe — just maybe — if we do it for long enough, we might run some really […]