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How Much Equity Should a CMO Get? You Might Be Surprised
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. How much equity should a chief marketing officer get in a startup? That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix

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How to Create a Microsoft Excel Graph: A 1-Minute Explanation
blog.hubspot.com

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Creating an Excel graph? Really? Doesn’t everyone and their brother already know how to do that?

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The Biggest Viral Ads of 2013, Gorgeous Website Redesigns, and More in HubSpot Content This Week
blog.hubspot.com

The bright lights and continuous camera flashes, the vivid colors of jerseys and face paint, and those eye-pleasing TV ads … oh those TV ads!  Yes, my friends, the big game is an incredibly visual experience — one that surprises the senses and entertains the masses (meaning the 100 million+ Americans who watch each year).

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Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
blog.hubspot.com

Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know — it’s staggering and disheartening. Donor retention rates are in the pits. You spend all of that time and money telling the world about what you do to generate support for your mission and […]

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Clicks on Pinterest Generate 4X More Revenue Than Twitter [Infographic]
blog.hubspot.com

Pinterest is one of the most popular social networks around — but can you really make money from it? Heck yeah, you can, and this new infographic from Quick Sprout has the data to prove it!

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30-Day Blog Challenge Tip #25: Engage With Your Audience
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
blog.hubspot.com

As marketers, we all know that great writing can help our content stand out from the crowd. But in addition to crossing our t’s and dotting our i’s, we need to make sure that we’re balancing our equations and refining our formulas.  Yes, my friends: Marketing requires a scientific approach.

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4 Cringeworthy Marketing Campaigns That Totally Missed the Mark
blog.hubspot.com

For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe — just maybe — if we do it for long enough, we might run some really […]

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