This post is an excerpt from our ebook How to Generate Leads with Mobile Marketing. Download this free guide to learn about generating leads from mobile marketing and discover best practices from real brands. Most lead generation tactics are straightforward. You create a piece of content
The modern marketer wears many hats. From creating killer content, to crafting compelling emails, to engaging with folks on social, there’s always plenty to keep a marketer busy. As modern-day Renaissance men and women, many of today’s marketers are expected to do it all … while balancing on one foot … and juggling chainsaws.
Ready to master social media marketing on Twitter? There’s a few things you’ll need. First, you should get introduced to using Twitter for business, and, on that note, some definitions of popular Twitter terms.
There are a few essentials every inbound marketer should keep in their back pocket, like a new blog topic, a unique social media voice, an inviting homepage, and a passport. You may have noticed that one of these things is not like the other.
With marketing minds now turning their attention to 2014, these professionals are beginning to look at budget and strategic focus for the coming 12 months. That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived.
Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost.
Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn’t some newfangled buzzword, nor was it a word that’s particularly exciting or memorable. The word? How. Don’t let the diminutive length of “how” fool you: While just three letters, it’s extremely powerful. “How,” by its […]
What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure. I see the light bulb turning on right now.