At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today’s economy where every company is fighting for consumer attention, standing out is important.
It’s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don’t forget the couple SlideShares we put together every week or so. Yup, we have kind of a “content machine” thing going on.
When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.
We all know the saying “a picture is worth a thousand words,” and that visual content makes our marketing even more impactful. We also know that “imitation is the sincerest form of flattery,” so we were totally blushing when we heard about Facebook’s latest announcement.
INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll
A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn’t know and could not figure out solutions to their own problems via a simple
We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?
As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest,