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How to Write a Cover Letter for an Internship [Examples & Template]
blog.hubspot.com

Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of “real world” experience. Fortunately, a cover letter is actually an exceptional chance to explain how your extracurriculars or classes taught you leadership and time management skills. To really stand out, it’s important to personalize your cover letter […]

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4 Key Questions We Have for Mark Zuckerberg
blog.hubspot.com

It’s official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company — from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Zuckerberg’s appearance before lawmakers comes after revelations made in late March about […]

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A Quick Primer on Google's Search Engine Results Page (SERP)
blog.hubspot.com

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic […]

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Here’s What Your Subscribers Really Think About These Email Strategies
blog.hubspot.com

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that? If you’re an email marketer, you care about open and click-through rates, unsubscribe rates, and conversions. But your subscribers don’t share these incentives when receiving marketing emails. They don’t open your emails because they know you’ll appreciate the […]

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15 Marketing Job Titles For the Skill Sets You Want at Your Company
blog.hubspot.com

There are some weird job titles cropping up across the globe, and I bet you’ll never guess what the most popular one was in the U.S. last year for that category. It was “rockstar” — followed closely by “guru” and “ninja.” You read that right. Ninja. Contrary to the images they conjure, these titles weren’t […]

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]
blog.hubspot.com

Here’s a hypothetical for you: Let’s say your company has decided to invest in a website redesign so you can improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you have is, “How much is this website redesign going to cost?” The answer, of course, is “it depends.” […]

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Think Twitter Automation Is the Answer to Efficiency? Think Again.
blog.hubspot.com

Twitter announced today that it will impose major restrictions on the use of automation and bulk-tweeting tools. It’s the latest in a series of moves by Twitter to combat the spread of spam, false information, or bots on its network.  The motivation behind these new restrictions is to significantly limit the amount of identical information […]

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How to Create Infographics in Under an Hour [15 Free Infographic Templates]
blog.hubspot.com

Wouldn’t it be great if creating infographics was as simple as writing regular ol’ text-based blog posts? Unfortunately, the reality is that making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually. But considering the popularity and effectiveness of visual content […]

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