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Why Your School Needs More Than an "Apply Now" Button [New Ebook]
blog.hubspot.com

Large purchases require a lot of consideration from buyers—and for prospective parents and students, choosing a school is no different. This means that schools who only give students or parents the option to “Apply Now,” are missing out on a big opportunity. Think about it this way, you wouldn’t go to a car website and buy a new SUV […]

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How to Recruit Top Talent Using an Inbound Framework
blog.hubspot.com

Inbound marketing has fundamentally changed the way most companies think about customer acquisition. By building a relationship with prospects before they’re ready to purchase, companies can acquire customers in a far more cost effective (and efficient) way.  With inbound, companies earn consumer attention through great content, and as a result, it’s easier for them to move leads […]

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A Simple Guide to Navigating Trending Content
blog.hubspot.com

The cultural landscape of the modern world is constantly changing. Internet celebrities are created in as little as six seconds. Viral videos can be viewed in every continent across the world in a matter of hours. There’s a lot going on. As a result, there are also a lot of opportunities for brands to join […]

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How to Make the Customer the Hero of Your Story
blog.hubspot.com

A common mistake companies make in marketing efforts is positioning their company or product as the hero of the story. You may want to don the cape, drive the Batmobile, and kick the villain’s butt (and who could blame you?), but most brands overlook the interests of customers when they focus on themselves. The harsh […]

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9 Strategies for Improving Lead Quality From B2B PPC Campaigns
blog.hubspot.com

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. You’re rocking your conversion rates and your cost per lead is great. So what’s the problem? It’s only when you start analyzing your results and dig a little deeper that you realize an overwhelming […]

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A Loyalty Program Becomes a Retention Hub
blog.hubspot.com

It is seven times more expensive to acquire a new customer than it is to retain an existing one, and it is only getting more expensive. As more and more ecommerce stores enter the market, the demand for PPC goes up. Simple economics tell us that these prices are on an upward trend. Today’s top ecommerce […]

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How to Know If Your Business is Ready For an Open Source Platform
blog.hubspot.com

In order to have a successful ecommerce site, online retailers have to choose the right platform. For many retailers, open source platforms are the way to go, offering undeniable freedom, flexibility and scalability. However, they’re not the best choice for everyone, as they can be very technical, expensive and difficult to manage independently.Here, we break down the […]

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17 Data Visualization Tools & Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by make your writing more compelling. It gives your readers context. And it helps provide support for your claims. That being said, if […]

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