Latest News

What's a Website Title (Title Tag) & Why Does It Matter for SEO?
blog.hubspot.com

To consider what a title tag is, and why it matters for SEO, let’s start with an example. Let’s say I’m a true beginner in the marketing industry, and I don’t even have a firm grasp on what marketing is — so I turn to Google, and I type in my question, “What is marketing?” […]

9
Like
Save
What Is Demographic Segmentation, & How Do You Do It?
blog.hubspot.com

Before you dive into this blog post, I want you to watch this video. If you laughed at this ad because Danny Tanner’s obsession with cleanliness ruined Uncle Jesse’s romantic moment, then this commercial is just for you. But if you have no idea what I’m talking about, then you’re not in Dannon’s target audience. […]

3
Like
Save
The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest
blog.hubspot.com

Social media is one of the best ways to amplify your brand and the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others. So, what are the best hours to post on each social media channel? Unfortunately, there’s no […]

10
Like
Save
Total Addressable Market (TAM): What It Is & How You Can Calculate It
blog.hubspot.com

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do. The business’ largest revenue stream was a channel partner program that […]

3
Like
Save
The Science Behind Success
blog.hubspot.com

As a psychology minor, I’ve always been interested in the science behind behavior and thought. Asch’s conformity experiment, for instance, taught me the power and influence of groupthink. Alternatively, the foot in the door technique (Freedman & Fraser, 1966), showed me the importance of asking for small requests first. When I began working at HubSpot, […]

6
Like
Save
Getting Started With Adobe Creative Cloud
blog.hubspot.com

In college, I took a semester-long video editing course which required me to work in Adobe Premiere Pro. If you’re unfamiliar, it’s a video editing software for TV, film, and web. By the end of the semester, I realized my classmates and I had only mastered a small portion of the software. That’s because Adobe […]

2
Like
Save
The Best Time to Post on LinkedIn in 2019 [Cheat Sheet]
blog.hubspot.com

With all the walk-and-talk videos and anecdotal status updates flooding LinkedIn nowadays, the professional social networking site isn’t just a platform for connecting with your colleagues anymore — it’s a place where companies can build a brand. After Microsoft bought LinkedIn for $26.2 billion in 2016, LinkedIn released a new native video feature, a trending […]

5
Like
Save
The Ultimate Guide to G Suite
blog.hubspot.com

As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional. Whether I’m collaborating with my editor on a new HubSpot blog piece, scheduling time to chat with a new client, […]

6
Like
Save