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Feminist Stock Photos? It's About Damn Time
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Let’s just say it: Most stock art is awful. That’s especially true of stock art involving women. Those photos veer from being mildly stereotypical to downright offensive.

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PPC for Startup Marketers: An Introductory Guide
blog.hubspot.com

For startups looking to get going with PPC, it can be overwhelming. There’s so much data that can be used and so many factors to consider when setting up PPC campaigns, not to mention the cash concerns that come with any startup. But with careful consideration, thoughtful planning, and the right hacks, PPC

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Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
blog.hubspot.com

Here’s a question: How do you become a better inbound marketer?   Well, for starters, there’s experience. By showing up everyday, putting in the work, and learning from those around you, you’ll naturally get better at what you do. Practice, after all, makes perfect.

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Is Your Ego Hijacking Your Content Marketing Strategy?
blog.hubspot.com

There’s a lot of talk about “mindfulness” these days. Everyone from corporate leaders to Washington politicos is touting the benefits of meditation and mindful awareness on health, stress levels, and the bottom line. Even Silicon Valley visionaries are looking for ways to detach themselves from the onslaught of interruptions they themselves helped create.

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The Resources You Need to Be a Master Marketing Editor [In Under 100 Words]
blog.hubspot.com

To get started with editing, work off an editorial checklist to make sure all of your content hits a base quality standard. You could also develop a content style guide — this post will help, or just download this customizable style guide.

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8 Reasons You Gotta Stop Buying Email Lists (Listen Up, Scott Brown)
blog.hubspot.com

Editor’s note: We’re republishing this Insiders post from November due to the recent news that former Massachusetts Senator Scott Brown rented his email list to a vendor that spammed his email subscribers. Given the not-so-great attention this move received, we figured this post should serve as a reminder of the risks involved with using third-party lists.

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How Much Equity Should a CMO Get? You Might Be Surprised
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. How much equity should a chief marketing officer get in a startup? That question came up at a recent Massachusetts Technology Leadership Council event, which was hosted at HubSpot and featured David Skok of Matrix

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How to Create a Microsoft Excel Graph: A 1-Minute Explanation
blog.hubspot.com

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. Creating an Excel graph? Really? Doesn’t everyone and their brother already know how to do that?

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