Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. And that’s great, right? More information, greater transparency – that’s always good.
Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing.
This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report, 52% of all marketers sourced […]
When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers … but most marketers would say actually doing video is a whole other ball game.
When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was “only” a social network for stay-at-home moms and people planning their weddings. Despite the fact that that its target demo (women in the U.S.) controls 85% of consumer purchases, naysayers believed that there wasn’t […]
Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that.
Happy sweltering Sunday, readers! At least it’s sweltering here. Holy humidity. I’ll remember this feeling when my face is so cold it’s hot come January. Anyhoo, some cuh-razy things happened this week. Some are marketing-related. Others I’m going to find loose marketing tie-ins for,
Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, […]