Latest News

The Triggered Emails You Need to Make Your Marketing Automation Work
blog.hubspot.com

When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.

8
Like
Save
8 Types of Content to Help Engage Prospective Students
blog.hubspot.com

You can’t ignore your prospective students. But the majority of those visiting your website are just looking for more information — and are not ready to take the big leap of applying. This is where your school’s content strategy comes into play. You need to develop, publish, and share information that these students are

8
Like
Save
A Handy Guide to Optimizing Your Social Media Channels
blog.hubspot.com

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you’re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics

10
Like
Save
Google's New +Post Ads Now Available to Brands With 1K+ Followers
blog.hubspot.com

Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully […]

10
Like
Save
10 Education Blogs You Should Follow According to Teach.com
blog.hubspot.com

Teach.com recently came out with Teach100, which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components:

3
Like
Save
How to Take the Perfect Screenshot Using "Inspect Element"
blog.hubspot.com

I work with an amazing product team. They’re building Signals — a Chrome extension for salespeople — at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots. Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the […]

3
Like
Save
How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
onlinedigitalprofits.com

Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract […]

0
Like
Save
How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]
blog.hubspot.com

The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]

4
Like
Save