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9 Insider Tips for Native Advertising That Actually Works
blog.hubspot.com

Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising.

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How to Write a Fluff-Free Mission Statement
blog.hubspot.com

Mission statements. They sound inherently business babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose.

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Twitter Starts Rolling Out Tweet Performance Analytics to More Users
blog.hubspot.com

Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]

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Twitter Testing a New Look For Threaded Conversations, and Other Marketing Stories of the Week
blog.hubspot.com

You’re smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on. 

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10 of the World's Best Storytellers [SlideShare]
blog.hubspot.com

Since before blogs were created, people have told stories. Shocking. I know. But long predating the clickity-clacking of our keyboards were generations of people finding

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Reality Check: 40% of Your Article Goes Right Down the Drain
blog.hubspot.com

And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All […]

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28 Free Fonts to Beautify Your Content
blog.hubspot.com

You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]

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BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
blog.hubspot.com

Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.

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