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Your First 100 Days as an Inbound Marketer: A Framework for Success
blog.hubspot.com

Today is the day you become an inbound marketer. Are you excited? Nervous? Do you have any idea where to start? If the answer to that question is “no,” fear not — we’re here to make that transition easier for you. You see, the inbound methodology is a type of marketing strategy, but it’s also […]

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How to Insert Google Calendar, Apple Calendar & Outlook Event Invites Into Your Marketing Emails
blog.hubspot.com

Have you ever registered for a webinar and then totally forgotten about it? Or perhaps you got an email about an upcoming workshop, but you were busy and forgot to put a reminder in your calendar for it? Yep, I’m guessing that’s happened even to the most type-A of us. Well, if you’re an email […]

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The Candy Crush Effect: How Apps for Boredom Monetized Mobile Addiction
blog.hubspot.com

“I’m so bored.” How many times a week do you utter that phrase? If it’s at least once, you’re in the same boat as roughly 63% of people. And according to the same report that drew that conclusion, how bored you are depends on several factors — like location and other demographics. But chances are, […]

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How to Learn Excel Online: 13 of the Best Resources for Excel Training
blog.hubspot.com

Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. I’m […]

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The Stories Behind 5 Social Networks That Never Caught On
blog.hubspot.com

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?  A lot these primitive social networks go forgotten, but that doesn’t make their stories any less important. […]

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What Consumers Really Want From Your Video Content [Infographic]
blog.hubspot.com

Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

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Are You an Intelligent Marketer? [Infographic]
blog.hubspot.com

Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it […]

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5 Overlooked Metrics Your Agency Needs to Measure for a Profitable 2017
blog.hubspot.com

Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe it comes down to a lack […]

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