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Latest News | - Part 3

Latest News

Why It’s Easy to Market Your Clients But Not Yourself
blog.hubspot.com

If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to do X. You need to say […]

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How to Become an Influencer in Your Industry
blog.hubspot.com

Influencer marketing has skyrocketed since it first made its mark. That’s very much due to the way purchasing decisions have changed over the years. You might recall, for example, a story about how many women no longer trust celebrity endorsements. That’s because most consumers, research shows, seek product and service recommendations from those who are, above […]

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How to Use Instagram Insights
blog.hubspot.com

It’s no secret that we love data. Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are. And when it comes to social media, our love for data doesn’t fade. That’s why we love analytics and insights. They help you measure the impact of your marketing […]

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How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
blog.hubspot.com

The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket […]

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How I Learned the Hard Way Not to Associate My Company With Buzzwords
blog.hubspot.com

“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seem like a valuable, forward-thinking group. […]

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Facebook's News Feed Will Once Again Focus on Friends and Family
blog.hubspot.com

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” — […]

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What to Do When Your Content Falls Flat: 6 Ways to Recover
blog.hubspot.com

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently […]

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Here's What It's Really Like to Ride in a Self-Driving Car
blog.hubspot.com

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]

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