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Is Technology Actually Making Us Less Productive? [New Research]
blog.hubspot.com

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And […]

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Easy as 🍰: How to Boost Engagement with Emoji Push Notifications
blog.hubspot.com

One night, I re-wrote an entire Sublime song in emojis. Yes, seriously. I can’t remember what prompted me — maybe I was just bored. But I spent a few hours and spelled out Sublime’s “What I Got” in its entirety with the tiny images. Here’s a snippet of the song: Ridiculous, maybe. But there are […]

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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
blog.hubspot.com

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation […]

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The Beginner's Guide to Email Marketing [Free Ebook]
blog.hubspot.com

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly […]

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What Is Bounce Rate? (And How Can I Fix Mine?)
blog.hubspot.com

Outside of the marketing context, the word “bounce” is actually kind of fun. It reminds us of childhood hours passed in an inflated bounce house, of a basketball game, or maybe even a game of jacks. But when it comes to your website’s analytics, it’s part of a metric that can be really confusing when […]

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The Beginner's Guide to Conversion Rate Optimization (CRO)
blog.hubspot.com

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success. An oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on […]

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Are Agencies missing the inbound opportunity?
blog.hubspot.com

The perennial complaint made by agency leaders when talking about their own new business and marketing efforts, is that they suffer from cobbler’s children syndrome – all the great minds are busy on client work and the agency brand has to come second (but good work begets good clients – or it used to). What […]

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How Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
blog.hubspot.com

There’s a reason most children’s books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. Whether you’re reading The Very Hungry Caterpillar or a blog post, the […]

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