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8 Strategies to Embrace the Future of Content Marketing
blog.hubspot.com

93% of B2B businesses use content marketing. Only 5% feel that their efforts are very effective. And an estimated 50% of all content is going completely unused. Where did it all go wrong? Just a few years ago, you could post 1, 2, 3, 300 blog posts on your website; furiously direct traffic to them […]

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Fixed Cost: What It Is & How to Calculate It
blog.hubspot.com

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs […]

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The 7 Most Common Leadership Styles & How to Find Your Own
blog.hubspot.com

“A good leader should always … “ How you finish that sentence could reveal a lot about your leadership style. Leadership is a fluid practice. We’re always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we’ll change the way […]

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How to Make Quotes for Instagram: 9 Apps to Try This Year
blog.hubspot.com

When you come across a beautiful sight — be it a beach, a mountain, or your pet’s face — sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could […]

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Here's Why Editors Reject Your Guest Blog Pitches [New Research]
blog.hubspot.com

Inbound marketing: You know it’s all about using content to educate others and attract people to your brand. You create and distribute unique, valuable, educational content, and members of your audience take notice. If you’re practicing inbound marketing, you probably also know that guest posting your content to outside publications is one of the most […]

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How to Hire a Freelance Developer
blog.hubspot.com

So your company is growing. Things are exciting. Everyone is motivated and ideas are coming in from left and right. Then it happens. You say something along the lines of, “Wouldn’t it be cool if we could build [revolutionary idea here]? It would cut costs/generate a ton of new leads/change the way we operate.” The […]

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How to Clear Your Cache, Cookies, and History on Any Device or Browser
blog.hubspot.com

If you’ve had your computer for a while, it might be time you clear some space. Your browser automatically stores past websites you’ve visited, images you’ve saved, your passwords, and a ton of other information. While this information might be useful, over time, it takes up space on your hard drive, and could lead to […]

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The New Email Nurturing Strategy That Improved Our Engagement By Over 1,000%
blog.hubspot.com

There’s been a ton of research about lead nurturing and its ability to affect a funnel. We know that, on average, we see more qualified leads, shorter sales cycles, and larger purchase amounts made by nurtured leads when compared with non-nurtured leads. Who doesn’t want that? And using automation, a single marketer can scale and […]

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