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Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion
blog.hubspot.com

When I hear or read the word ‘moist,’ I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. It smelled like mildew and frogs, the walls were coated in grime and hair, and it was always at least 80 degrees in there — […]

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Color Psychology in Marketing [Infographic]
blog.hubspot.com

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

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20 Creative Agencies You Should Follow on Instagram
blog.hubspot.com

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their […]

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We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
blog.hubspot.com

First and foremost, I need to give credit where credit is due. The idea for this post spawned from Steve Rayson’s incredibly interesting and well-researched post, “We Analyzed 100 Million Headlines. Here’s What We Learned.” Yes — I even borrowed the headline structure. But if you haven’t read Steve’s post, I suggest doing so immediately. […]

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18 Fun Corporate Team-Building Activities & Outing Ideas Everyone Will Enjoy
blog.hubspot.com

Starting to notice some droopy shoulders around the office? Sounds like it’s time to plan a team outing. Team outings are a great way to facilitate bonding with your team members, reduce employee stress, and give them the chance to get to know one another outside of the office. And, you know, they’re really fun. […]

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7 of the Best Promotional Product Videos Ever
blog.hubspot.com

One of the wisest things I’ve ever read about product marketing came from the writer of a children’s book. “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, teach them to long for the endless immensity of the sea,” said Antoine de Saint-Exupéry, […]

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How to Write Catchy Email Subject Lines: 17 Tips
blog.hubspot.com

No matter what they say, people do judge emails by their subject lines. In fact, 47% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem […]

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Intrinsic and Extrinsic Motivation: What's the Difference?
blog.hubspot.com

We all have different reasons for getting up every morning and doing what we do every day. So why is it that, on some days, it can feel harder than others to get up when your alarm goes off, do your workout, crush a work or school assignment, or make dinner for your family? Motivation […]

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