Latest News

AI and Big Data Are Changing Our Attention Spans
blog.hubspot.com

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of […]

7
Like
Save
Tracking and Tweaking the Critical KPIs of Marketing Agency Performance
blog.hubspot.com

The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance.   Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they’re doing—and how to tweak their performance to become fine-tuned revenue generating machines. How to Track Cost Per […]

5
Like
Save
What You Missed Last Month in Google
blog.hubspot.com

For many things in life, it seems like there’s a weather analogy. A happy disposition is often described as “sunny.” Something foreboding could be said to “cast a cloud” on someone. And, according to MozCast, indications of a big change in Google’s algorithm can be described as “hot and stormy.” That’s not bad news for […]

10
Like
Save
How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
blog.hubspot.com

Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern — as were many of the first roles in social media. Today’s growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment — […]

7
Like
Save
How to Deliver Data-Driven Web Design to Clients [Free Ebook]
blog.hubspot.com

As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach. Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design and development offering. Agencies maintain a […]

10
Like
Save
How We Increased Sales Opportunities 4X With Video: A HubSpot Experiment
blog.hubspot.com

Let’s talk about a trend, shall we? Think about the number of times in the last week when you’ve read something on Facebook. Now, compare that to the number of times you’ve watched something on Facebook. Those numbers are probably pretty staggered toward video, right? And if so, you’re not alone — right now, there’s […]

6
Like
Save
Agenda | Grow with HubSpot Sydney 2017
blog.hubspot.com

Registration & Keynotes Marketing & Sales has Changed 7:30 am – 8:30 am – Registration, Coffee & Breakfast Sign in and grab some coffee and light breakfast! Meet some of your fellow marketers and salespeople before we get started. 8:45am – 9:15 am – “Marketing & Sales Has Changed” by James Gilbert, HubSpot We’ll cover how to adapt […]

10
Like
Save
6 Viral Video Marketing Examples That Will Never Get Old
blog.hubspot.com

Oh, hi there. Have you heard the news about video? It’s becoming really important for marketers to use. Imperative, even. Perhaps mandatory. “Sure,” you must be thinking. “And in other news, the sky is blue.” Okay, we get it. You know how important video is. That much is clear. In fact, 94% of marketers plan to add […]

3
Like
Save