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4 Strategies to Spark On-Demand Creativity
blog.hubspot.com

Back in the “Mad Men” days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone. Whether it’s the account services team bringing fresh ideas to clients, the business development team finding new ways to engage with prospects, or creative services producing content, […]

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What is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy?
blog.hubspot.com

I’ll admit that when I first heard a colleague mention “latent semantic indexing,” my immediate response was simply, “What?” Luckily, although it sounds like something that requires a degree in computer science, it’s actually a concept you’re probably familiar with — particularly if you have some basic knowledge of keywords and their close relationship with […]

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Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
blog.hubspot.com

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

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How to Pick the Perfect Font Pairings for Your Website: 7 Free Tools
blog.hubspot.com

With so many custom fonts readily available for download, selecting a combination of typefaces to feature on your next project can be an unexpected time sink. There are seemingly endless pairing possibilities — how can you be expected to choose? Whether you’re diving into a major website redesign or a creating a simple infographic, you need a […]

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Is Technology Actually Making Us Less Productive? [New Research]
blog.hubspot.com

After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And […]

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Easy as 🍰: How to Boost Engagement with Emoji Push Notifications
blog.hubspot.com

One night, I re-wrote an entire Sublime song in emojis. Yes, seriously. I can’t remember what prompted me — maybe I was just bored. But I spent a few hours and spelled out Sublime’s “What I Got” in its entirety with the tiny images. Here’s a snippet of the song: Ridiculous, maybe. But there are […]

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The Decline of Organic Facebook Reach & How to Outsmart the Algorithm
blog.hubspot.com

If you’ve been managing a Facebook Page over the past few years, you’ve likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation […]

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The Beginner's Guide to Email Marketing [Free Ebook]
blog.hubspot.com

Companies often list email as one of their most powerful marketing channels. With email usage worldwide projected to reach 3 billion users by 2020, businesses simply have to continue using email marketing to reach their audiences if they want to scale quickly. But anyone who’s tried email marketing knows it’s not as simple as quickly […]

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