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14 of the Best Advertising and Marketing Campaigns of All Time
blog.hubspot.com

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” marketing campaign of all time […]

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How to Learn Social Media Marketing: 30 Resources for Beginners
blog.hubspot.com

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put […]

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Should You Let a Bot Manage Your Instagram Account?
blog.hubspot.com

Doesn’t it feel like most people are falling a little too much in love with automation just because it’s faster and easier? Sure, automation can save you time and mitigate the grind associated with repetitive tasks. But does it produce better results? Can a bot truly be effective at replacing human interaction? We wanted to […]

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8 Proven Ways to Grow Brand Awareness — Fast
blog.hubspot.com

Have you noticed that certain brands seem to have just popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else ever thought about? Or is it that these hugely successful companies are started by billionaires […]

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Personal Branding: The Ultimate A to Z Guide
blog.hubspot.com

When you’re looking for a job, you should expect to be Googled. When you’re trying to land a speaking engagement for a big industry event, you should expect to be Googled. When you send a guest contributor pitch to a blog you admire, you should expect to be Googled. The truth is, anyone that may […]

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Why Do People Hate the Word 'Moist?' The Science Behind Word Aversion
blog.hubspot.com

When I hear or read the word ‘moist,’ I immediately think of the locker room at the public pool where I learned how to swim when I was a kid. It smelled like mildew and frogs, the walls were coated in grime and hair, and it was always at least 80 degrees in there — […]

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Color Psychology in Marketing [Infographic]
blog.hubspot.com

Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, for example, we […]

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20 Creative Agencies You Should Follow on Instagram
blog.hubspot.com

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work behind their Macs. And while there were more than a few pictures of agency pups and craft beers, Instagram has also become a place where agencies can share behind-the-scenes shots of their […]

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