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How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"
blog.hubspot.com

The phone rang a couple times before he picked up. “Hello?” “Hi,” I said. “Is this Pat Corpora?” “Yes, it is.” “It’s Eddie Shleyner,” I said. Silence. “I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.” In 1995, Pat published The Doctor’s Vest-Pocket […]

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How I Learned the Hard Way Not to Associate My Company With Buzzwords
blog.hubspot.com

“Ladder — a growth hacking company” had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with “growth hacking” would make us seem like a valuable, forward-thinking group. […]

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Facebook's News Feed Will Once Again Focus on Friends and Family
blog.hubspot.com

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. According to the official statement, Facebook will “be making updates to [its News Feed] ranking so people have more opportunities to interact with the people they care about” — […]

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What to Do When Your Content Falls Flat: 6 Ways to Recover
blog.hubspot.com

Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads. Because the rewards for executing effective content marketing are so high, it’s no surprise that in a 2016 study, it was found that 70% of B2B marketers were planning to create more content in 2017.  If you consistently […]

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Here's What It's Really Like to Ride in a Self-Driving Car
blog.hubspot.com

Remember that exciting self-driving car news we broke yesterday? AAA Northern California, Nevada & Utah — largely known for its roadside assistance services — has partnered with Torc Robotics to develop safety criteria for self-driving cars. It all started when AAA launched its autonomous vehicle shuttle in Las Vegas back in November — which reportedly got […]

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6 Expert B2B Instagram Tips for 2018
blog.hubspot.com

  With more than 800 million monthly users, Instagram is a force to be reckoned with. If you’re a B2B brand, you might think the hype isn’t relevant to you — but in 2018, it most certainly is. As it stands, there are thousands of brands and a number of high-profile B2B organizations using Instagram […]

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What is Deep Learning? Here's Everything Marketers Need to Know
blog.hubspot.com

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI — especially “deep learning” technology — brings new opportunities and innovation in the way digital marketing, sales, and customer support are […]

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The 6 Biggest Marketing Lessons HubSpot Learned in 2017
blog.hubspot.com

One of the big themes for me in 2017 was what it means for marketers to do the right thing. Outbound marketing that relies on spamming, irrelevant advertising, and other tactics that are almost as bad for the business as they are for the customer is obviously not the right thing. Better analytics has brought […]

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