Latest News

14 of the Best Snapchats to Follow for Inspiration
blog.hubspot.com

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service — it’s become an established media platform valued […]

5
Like
Save
The Best 2017 Networking Events for Marketers
blog.hubspot.com

At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, a stale cheese plate. And where’s the appeal of that? The truth is, not all events fit that stereotype. Some […]

4
Like
Save
The Sky's the Limit: 7 Weird Inventions That Were Big Marketing Hits [Infographic]
blog.hubspot.com

It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. They come with a use that’s […]

2
Like
Save
How to Write a Business Plan: A Step-by-Step Guide (With Examples)
blog.hubspot.com

Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. A lot of people have business ideas — it’s whether these ideas are any good that really matters. That’s precisely […]

10
Like
Save
What Does the Future Hold for Agencies? 3 Leaders Weigh In
blog.hubspot.com

Do you remember what agencies looked like five years ago? Whether you’re new to agency life or a seasoned veteran in the industry, you know that the agency space is constantly changing. And as the business develops, so too do areas for innovation. We asked three agency leaders to weigh in on how they see the industry evolving […]

5
Like
Save
How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
blog.hubspot.com

Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. What we may not be as clear on is how to grow our audience on Snapchat — and how to keep them engaged. It’s a challenge to grow […]

4
Like
Save
How to Overcome the Challenges of Managing a Remote Agency
blog.hubspot.com

Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. Even after this stage, hustling in a competitive market is tough. With fine […]

8
Like
Save
YouTube Ads for Beginners: How to Launch & Optimize a YouTube Video Advertising Campaign
blog.hubspot.com

You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to […]

7
Like
Save