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The Dunning Kruger Effect: Why Your Coworkers Believe They're Way Smarter Than They Actually Are
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If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be. Let’s say you work at a software company, and you need to give Karen, your newest software developer, a performance review. Karen’s exceptionally good at developing code, but she lacks a few critical programming skills. That’s okay — you […]

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What is the Deep Web? A 3-Minute Rundown
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Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web, a place where Google can’t find anything. I’ll admit, that’s a pretty grim description of the deep web. But it isn’t the sinister abyss of illegal […]

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The Definition of Market Research in 100 Words or Less
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In some circles, market research is a catch-all term for asking the industry what it wants. “Do we know what the demand is for this product? Who’s even looking for our services? Let me do some market research to find out,” someone might say. Market research can answer various questions about the state of an […]

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The 8 Essential Management Skills You Need to Lead a Successful Team
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Last week, on the Fourth of July, I was feeling rather patriotic, so I decided to binge watch the HBO classic Band of Brothers. The critically acclaimed mini-series takes place in Europe during World War II, recounting Major Richard Winters’ leadership of Easy Company from a grueling boot camp to the invasion of Normandy and […]

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What Is Digital Marketing?
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What Is Digital Marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers. With how accessible the internet is today, would you believe me if I told you the […]

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The Ultimate List: 57 Online Local Business Directories
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What is a business directory? A business directory is an online list of businesses within a particular niche, location, or category. One way local businesses can get found by online searchers is through inclusion in business directories. Today, Google is inserting itself between consumer and local business websites much more often. You need look no […]

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YouTube Analytics: The 15 Metrics That Actually Matter
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Some marketers might have an unhealthy obsession with metrics — they track too many of them. Maybe we think we can prove any marketing campaign is producing results if there’s a eye-catching percentage by its name. But, deep down, we all know that some metrics are more revealing than others. There are a ton of […]

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Flexible Schedules: The Good, Bad, & the Surprising
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There’s plenty of science to suggest flexible work schedules are critical for happier, more productive employees, and a more successful company overall. For instance, take a look at this graph from The Economist, which shows that working fewer hours correlates with higher levels of productivity in the form of increased GDP (gross domestic product). I […]

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