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Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It
blog.hubspot.com

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change […]

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How to Make a Video: a Step-by-Step Guide
blog.hubspot.com

Creating a video (or video series) to help market your product or service is a no-brainer. It’s an easy, shareable way to communicate your company’s core message. It can also lead to a strong ROI. In fact, product videos increase the chance of a purchase by 144%. Like many companies, you might not have the […]

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Subheadings: What They Are & How to Craft Great Ones
blog.hubspot.com

If you’re in marketing, you know that headlines are important. But did you know that subheadings are just as important? Sure, the headline is responsible for capturing a visitor’s attention. But then what? To give you a better sense of how it all works, I’m not only going to explain what a subheading is, but […]

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Bing PPC Ads: How They Work (and Compare to Google Ads)
blog.hubspot.com

If Googling has ever let you down, you may have come across another search engine called Bing. This search engine is powered by Microsoft and strives to outdo Google at every turn. Bing wants to revolutionize digital search and rival the industry’s long-standing powerhouse. It’s an ambitious goal, but one place where Bing differentiates itself […]

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8 Social Media Tools You Need to Use in 2019
blog.hubspot.com

You already know how important social media is to increase brand awareness, generate more leads, and ultimately score more conversions. The world is on social media — 45 percent of it, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be […]

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The Ecommerce Marketer's Guide to PPC Advertising
blog.hubspot.com

If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon. […]

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The Secret History of the Google Logo
blog.hubspot.com

Roughly 3.5 million Google searches happen each day. With stats like this, it’s not unlikely that the average person might see the Google logo anywhere from one to 30 times per day. Throughout the past two decades, the Google logo has been iconic and easy to recognize. And across all of its evolutions, it has stayed […]

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How Benefit Segmentation Will Take Your Marketing Campaigns to the Next Level
blog.hubspot.com

If you’re a fan of HubSpot’s Inbound Marketing Methodology, you probably understand the importance of customer success. If you don’t, just know that 70% of businesses with growing revenue prioritize customer success as “very important.” We can compare that to companies with decreasing revenue where only 49% believe it’s important. So, if you want your […]

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