Internet Marketing

How I Learned Online Marketing (and How You Can Too)
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For the last 11 years of my life, I’ve been an online marketer…and a pretty decent one at that. How did I get good at it? Most people say it’s because I am creative. Sure, creativity does play a role in it but not as big as I you think. What it really comes down […]

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How to Turn Your Liberal Arts Degree Into a Top Tech Startup Job
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So, you spent the last three and a half years studying the Civil War, cognitive psychology, Japanese poetry, and Russian literature. Now you’re about to graduate — and s#!%’s getting real. You’ve gotta finally start thinking of an answer to that question that’s been on your mind the past few semesters: What will I do […]

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Guard Against Theft: How to Add Watermarks to Pinterest Images
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This post originally appeared on Inbound Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Inbound Insiders. A few months ago, my cousin found an image of mine that I’d taken of my dog, Pepe, on a Facebook page with over 100,000 likes. Hot dog!

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5 Ways Lean Nonprofits Should Be Using Landing Pages
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If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. It’s even more useful in social good organizations, where having a lack of resources means that each piece of your communications has to work harder.

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How One Company Increased Email Clicks by 718% Using Targeted Lists
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A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing — but email marketing can be so much more.

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How to Set SMART Marketing Goals for 2014 [Free Template]
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It’s the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2014 planning and goal setting. But wait! What about those naughty marketers

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The Life of a Tweet: A Look at the First 24 Hours
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I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 […]

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Google Trends Makes Search Data More Useful for Marketers
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Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. 

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