If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. […]
Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing
Some events are cool. Some events are as stale as a week-old pizza crust. Okay. Confession time. I’ve done all the following at corporate events: fallen asleep sitting up, gotten a la-hot of work done on my mobile device, found refuge in an isolated corner, Googled how to grow an indoor herb garden.
We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about […]
Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago.
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.
Apple introduced a bunch of new products this week, including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. They’re all interesting enough … but you know what was even better?
At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe — because, well, it’s a bit different than in the U.S. In this blog post, I wanted to continue that