Internet Marketing

5 Ways Lean Nonprofits Should Be Using Landing Pages
blog.hubspot.com

If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. It’s even more useful in social good organizations, where having a lack of resources means that each piece of your communications has to work harder.

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How One Company Increased Email Clicks by 718% Using Targeted Lists
blog.hubspot.com

A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing — but email marketing can be so much more.

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How to Set SMART Marketing Goals for 2014 [Free Template]
blog.hubspot.com

It’s the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2014 planning and goal setting. But wait! What about those naughty marketers

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The Life of a Tweet: A Look at the First 24 Hours
blog.hubspot.com

I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 […]

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Google Trends Makes Search Data More Useful for Marketers
blog.hubspot.com

Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. 

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Who Should Own Your Content? Join the #GreatDebate
onlinedigitalprofits.com

A few months ago, someone tweeted at me. “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago.  But this time, I didn’t know how […]

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Free Content Creation Templates, Beautiful Facebook Cover Photos, and More in HubSpot Content This Week
blog.hubspot.com

Ladies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)

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Small Business Saturday: What Shoppers and Businesses Should Know #ShopSmall
blog.hubspot.com

Ah, the holiday season. Spending time with friends, family, and 10,000 of your closest friends at big box stores racing to win one coveted item at an unparalleled discount. Nothing like that warm, fuzzy Black Friday feeling to start the season off right. For context, up to 140 million people plan to shop over Thanksgiving […]

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