Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.
Freelance writers are a great way to feed your ever-hungry content machine. And if you’re paying your freelancer writers well (that’s good, you should), you need to ensure you’re getting your money’s worth from what they deliver.
It’s evident the holiday season is much, much more than December 25 — in fact, we’ve got two whole months of holidays to celebrate. But for us marketers, that also means that right now, we need to start thinking about and developing our holiday campaigns.
A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. If you write about or work in tech as I do, you hear a lot about progress. It’s kind of our mantra.
With All Hallows’ Eve behind us now, the holiday season is officially in full swing. Yep — that means finalizing those plans to head back home for Thanksgiving and getting going with your holiday shopping. Fun stuff, am I right? It can be easy for your focus at work to go in and out sporadically […]
A whitepaper from Cvent notes 80% of companies are convinced they provide a superior customer service. But only 8% of their customers agree. Ouch. Despite being on the business and marketing side, I see where people are coming from. For instance, the other day, I saw a commercial for one of the worst brands I’ve […]
Oh, the 70s and 80s — an era when men sported the mustaches of all mustaches. They weren’t raising awareness for anything — they were just going with a fashion trend. In fact, facial hair hasn’t been just a fad of the past decades. For hundreds of years, facial hair was considered a symbol of power, […]
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]