Internet Marketing

Advertisers Find Sneaky New Way to Make You Watch Commercials
blog.hubspot.com

I don’t know if this is innovative, annoying, or a little bit of both. (Probably a little bit of both, but let me know what you think.) I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn’t touring in the U.S. anytime soon, and […]

6
Like
Save
Pinterest Pins Drive 25% More Sales Than a Year Ago [New Data]
blog.hubspot.com

Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit […]

9
Like
Save
The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.

5
Like
Save
How Data Cleansing Can Improve Your Cause Marketing
blog.hubspot.com

Having an efficient way to update and manage your donors in your organization’s database is directly aligned with your marketing and fundraising success. Your current constituents and prospective supporters are the basis for your organization’s success and whom you’ll be engaging with via email, social media, and even in person.

8
Like
Save
Google "Quick Actions" Put Clickable CTAs in Subject Lines
blog.hubspot.com

When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. […]

6
Like
Save
Google+ for Lead Gen: A Simple, 6-Step Process
blog.hubspot.com

I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?

2
Like
Save
What Is Social Prospecting? [In Under 100 Words]
blog.hubspot.com

Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.

5
Like
Save
How to Work With Freelance Writers (and Get the Results You Want)
blog.hubspot.com

Freelance writers are a great way to feed your ever-hungry content machine. And if you’re paying your freelancer writers well (that’s good, you should), you need to ensure you’re getting your money’s worth from what they deliver.

7
Like
Save