Internet Marketing

What Does Your CMO Do All Day? [Interview]
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. If you’re a teacher or substitute working in the U.S. public school system, you’ve probably heard of Aesop, a software as a service (SAAS)

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The Twitter Chat That Never Happened (and 5 More That Shouldn't Either)
blog.hubspot.com

Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.

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Why Your Nonprofit Should Inspire Youthful Philanthropy
blog.hubspot.com

We talk a lot about how your organization can engage Millennials (the 20-35 crowd), but we can’t forget about the even younger generations that are more than willing to do their part as well. From volunteering, to holding fundraising events, to working on campaigns, kids as

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Advertisers Find Sneaky New Way to Make You Watch Commercials
blog.hubspot.com

I don’t know if this is innovative, annoying, or a little bit of both. (Probably a little bit of both, but let me know what you think.) I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn’t touring in the U.S. anytime soon, and […]

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Pinterest Pins Drive 25% More Sales Than a Year Ago [New Data]
blog.hubspot.com

Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit […]

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The Content Conundrum: Everyone Wants Quality, but Nobody Wants to Pay
blog.hubspot.com

This post originally appeared on Up and to the Right, a new section on Inbound Hub. To read more content like this, subscribe to UATTR. If demand were the barometer for market value, you would think high-quality content and the talent to produce it would be worth its weight in gold.

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How Data Cleansing Can Improve Your Cause Marketing
blog.hubspot.com

Having an efficient way to update and manage your donors in your organization’s database is directly aligned with your marketing and fundraising success. Your current constituents and prospective supporters are the basis for your organization’s success and whom you’ll be engaging with via email, social media, and even in person.

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Google "Quick Actions" Put Clickable CTAs in Subject Lines
blog.hubspot.com

When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. First, they receive the email in their inbox. Then, they notice the email and open it. Then, they click on something inside. Then, they land on your website. […]

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