Internet Marketing

How Anchorman 2 Became Kind of a Big Deal [SlideShare]
onlinedigitalprofits.com

Last week, one of my coworkers mentioned that his friend hadn’t heard about Anchorman 2. My jaw dropped. “WHAT?! How is that possible? Will Ferrell has been everywhere!” Seriously, it’s been near-impossible to avoid him. The trailer has been played non-stop on TV, and news outlets have picked up story after story about the movie’s promotions. 

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When's the Best Time to Publish Blog Posts? Figure It Out With a Custom Google Analytics Report
blog.hubspot.com

Which day of the week does your blog get the most traffic? It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a […]

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Why the Digital CMO Is Already Obsolete
blog.hubspot.com

It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, […]

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20 Things You Can Buy Right Now With Your Leftover Marketing Budget
blog.hubspot.com

Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra […]

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The Most Important Changes to Google AdWords in 2013
blog.hubspot.com

Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I’m assuming you don’t want to make it your job … right? That’s what I thought. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most […]

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A Festivus for the Rest of Us! The Airing of Marketing Grievances
blog.hubspot.com

“A Festivus for the rest of us!” If you were a fan of Seinfeld, you know that today, December 23rd, is the day we celebrate Festivus. If you weren’t a Seinfeld fan, don’t worry, you’ll still find enjoyment in this post. 

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Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
blog.hubspot.com

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 2012.

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Enough Already! 7 Marketing Predictions We're Tired of Hearing
blog.hubspot.com

About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers

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