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Internet Marketing | - Part 71

Internet Marketing

9 Critical Components for Optimized Marketing Emails
blog.hubspot.com

As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. But in order to convert more leads from your

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The Ultimate Guide to Attending INBOUND 2013
blog.hubspot.com

In two short weeks, we’re excited to kick off our annual inbound marketing event, INBOUND. (Aptly named, eh?) Yes, it’s a lot of work to organize an event like that … but attending an event — any event — isn’t always a piece of cake, either. Some people have trouble securing budget and time off […]

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WTF Is the Future of Business? Brian Solis Has an Answer
blog.hubspot.com

Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more than it cost you to make it, building a better mousetrap, winning friends and influencing people, […]

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From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board
blog.hubspot.com

I am a terrible HR person. I hate clichés like “earning a seat at the table” or “getting executive buy-in.” To me, those terms typically indicate a lack of business sense — I’m a strong advocate for tackling business challenges, not overthinking them. I believe in doing things differently, and in creating companies that hire, […]

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How Much Do We Distrust Ads? Enough to Refuse Free Money [Video]
blog.hubspot.com

Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague.

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The New Cloud Stack: Here's What the Company of the Future Looks Like
blog.hubspot.com

In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a […]

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Nate Silver and the Rise of the Free Agent Journalist
blog.hubspot.com

Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Losing Silver will be a blow to the reputation of

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Heineken's 'Departure Roulette': Best. Marketing. Ever.
blog.hubspot.com

Sometimes you stumble upon marketing that is just flippin’ awesome. Today, that’s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.

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