Last week, one of my coworkers mentioned that his friend hadn’t heard about Anchorman 2. My jaw dropped. “WHAT?! How is that possible? Will Ferrell has been everywhere!” Seriously, it’s been near-impossible to avoid him. The trailer has been played non-stop on TV, and news outlets have picked up story after story about the movie’s promotions.
Which day of the week does your blog get the most traffic? It never ceases to amaze me how many marketers don’t know the answer to that seemingly simple question. It’s even more amazing once you realize how easy it is to create a custom report in Google Analytics that answers this question in a […]
It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, […]
Extra budget: It’s a great problem to have, but a problem nonetheless. Some budgets are the use-it-or-lose-it kind — so if you don’t spend it now, you’re not going to have it next quarter. Other budgets will let you roll over extra budget, but if your executive team sees that you’re not using that extra […]
Keeping up with the thousands of updates and changes Google makes in AdWords each year could be a full-time job. I’m assuming you don’t want to make it your job … right? That’s what I thought. I’ll save you some (well, a lot of) time by cutting through the noise and covering the top-four most […]
“A Festivus for the rest of us!” If you were a fan of Seinfeld, you know that today, December 23rd, is the day we celebrate Festivus. If you weren’t a Seinfeld fan, don’t worry, you’ll still find enjoyment in this post.
In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. For all that 2012 offered, GivingTuesday 2013 was even more successful, raising 90% more in 2013 than in 2012.
About this time every year, something happens. No, I’m not talking about people celebrating holiday festivities, nor am I talking about your boss’ crazy leftover budget spending. I’m talking about those marketing predictions posts. You know — the ones that try to guess what the next year will bring for all of us marketers