As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. But in order to convert more leads from your
In two short weeks, we’re excited to kick off our annual inbound marketing event, INBOUND. (Aptly named, eh?) Yes, it’s a lot of work to organize an event like that … but attending an event — any event — isn’t always a piece of cake, either. Some people have trouble securing budget and time off […]
Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more than it cost you to make it, building a better mousetrap, winning friends and influencing people, […]
I am a terrible HR person. I hate clichés like “earning a seat at the table” or “getting executive buy-in.” To me, those terms typically indicate a lack of business sense — I’m a strong advocate for tackling business challenges, not overthinking them. I believe in doing things differently, and in creating companies that hire, […]
Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague.
In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a […]
Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Losing Silver will be a blow to the reputation of
Sometimes you stumble upon marketing that is just flippin’ awesome. Today, that’s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.