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Internet Marketing | - Part 6

Internet Marketing

How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
blog.hubspot.com

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

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Only 7% of People Actually Trust Google's Featured Snippets
blog.hubspot.com

When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt from a larger piece of content […]

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10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
blog.hubspot.com

Hectic schedules can make it seem impossible to fit workouts into our busy week. The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. But you aren’t doing yourself any favors by disregarding your health […]

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8 Digital Marketing Trends Set to Expire by 2018
blog.hubspot.com

When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their […]

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13 Email Examples That Totally Nailed Personalization
blog.hubspot.com

If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, […]

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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
blog.hubspot.com

I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chance to use all those skeleton […]

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HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.
blog.hubspot.com

Think about the last time you were on a conference call with someone in a different location. Did you run into any communication challenges — technical, or otherwise? Did you find yourself trying to speak up but failing to get a word in? If there were multiple people on that call, did you find that […]

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How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
blog.hubspot.com

Have you ever looked through your Instagram feed and wondered how some people make their photos look just so good with just a smartphone and a free app? Whether I’m looking at mouth-watering photos posted by food brands or adorable photos of cuddly Instagram stars with four legs, I’ve had my share of photo envy. […]

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