Internet Marketing

4 Ways to Use Student Advocacy to Increase Applications for Your School
blog.hubspot.com

Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. In fact, your students are one of your school’s greatest natural resources for inbound marketing content. They have a first-hand perspective. They know […]

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Content Marketing A to Z: 40 Tips, Tricks & Tactics for Mastering Content Creation and Promotion [Infographic]
blog.hubspot.com

Whether you’re a seasoned content marketing connoisseur or you’re just getting your content marketing sea legs, it’s never a bad idea to review the basics. From doing keyword research, to guest blogging, to sharing content across different social platforms, there are a lot of different levers content marketers can pull. In their new infographic, “A […]

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The Benefits of Exercise on Creativity
blog.hubspot.com

We’ve all been there – you wake up ready to take on the day and sip your morning coffee while listening to some upbeat jazz music. You’re feeling pretty good. As your day progresses, you hit the afternoon slump – or worse, dare I say it, the morning slump. Regardless of your line of work, […]

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How to Turn Anyone Into a Blogger
blog.hubspot.com

As the Content Director at an inbound marketing agency, I cringe when I visit our company’s blog and see that the most recent post was from more than a week ago. But sometimes, it just can’t be helped. That’s because maintaining a regular blogging schedule can be extraordinarily difficult. Brainstorming topic ideas, writing, editing, proofreading, […]

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Learn to Code: 16 Handy Resources to Get Started
blog.hubspot.com

Bill Gates was able to get into programming at an early age because the prep school he attended gave students access to a GE mainframe computer. Mark Zuckerberg, meanwhile, had a private programming tutor growing up. And while that early coding education wasn’t the only factor that led to those guys becoming incredibly successful developers […]

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13 of the Best Examples of Beautiful Email Design
blog.hubspot.com

When you’re an email marketer, your to-do list often looks like this: Generate opt-in leads, segment your lists, set up lead nurturing workflows, draft clear and concise email copy, check your emails for deliverability, optimize for plain text and HTML, and so on.  Geez … isn’t there any fun in email marketing anymore? Thankfully, there are […]

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How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year
blog.hubspot.com

Ever feel like your business is too “niche” to benefit from blogging? Then consider this: 16% to 20% of searches people ask in Google have never been searched for before. No matter how unique your niche is, it’s likely that people are searching for the content you’ll create.  The great thing about an inbound marketing tactic like blogging […]

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Introducing HubSpot's #PETprogram: Taking 'Office Dogs' to a Whole New Level
blog.hubspot.com

Here at HubSpot, there’s one thing we love above all else: Dogs. A smush-faced pug? Instant heart warmer. Majestic golden retriever? More like new best friend. It’s no wonder our “bring your dog to work” policy at our Cambridge headquarters is an employee favorite. Beyond being popular, this program also gets big results: Our research […]

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