Internet Marketing

The 8-Step Process HubSpot Uses to Optimize Google Advertising Costs
blog.hubspot.com

With over 3.5 billion search queries on Google everyday, paid Google search — where you pay Google to advertise your content on SERPs for relevant keywords — is one of the most popular and effective types of online advertising. However, there’s enormous demand for the top ad rankings for a lot of keywords, and all […]

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Google Cache: How to View Cached Pages
blog.hubspot.com

Cached pages is an undeniably useful tool when you come across a web page that is performing poorly, or temporarily down for some reason. At its most basic, Google crawls web pages and then makes raw HTML copies of them — a cached page. This can enable you to view a website that is slow […]

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The Ultimate Guide to Cybersecurity
blog.hubspot.com

If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. As for me, I’d grab an old keepsake box filled with things from my childhood, […]

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22 Striking Examples of Minimal Design That'll Kickstart Your Creative Process
blog.hubspot.com

Whether you’re curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design. Rather than bogging your audience down with vibrant patterns or paragraphs of text, a minimalist approach allows you to focus on a few key components of your brand you feel are truly important. However, minimalist isn’t […]

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The Ultimate List of Instagram Stats [2019]
blog.hubspot.com

With more than 500 million daily active users, brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they’re targeting. But […]

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The Opportunity Cost Formula That’ll Help You Make Optimal Marketing Decisions
blog.hubspot.com

As humans, we hate loss. In fact, losing something emotionally impacts us more than gaining something of the same value. We can get so loss-averse that we’ll take risks just to avoid a loss, like how we sometimes cling onto a stock that continues to plummet in value because we desperately want the price to […]

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5 Reasons to Get Excited About the HubSpot Platform in 2019
blog.hubspot.com

 This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. We believe the world has changed. We see businesses using more kinds of software, not less, that all needs to work together. To help our customers grow better in this environment, HubSpot is evolving from […]

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How a Minority of Business Bloggers Outperform the Majority [New Data]
blog.hubspot.com

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was — and still is — to track how business blogging evolves. Why? Because successful inbound marketers thrive when they master content marketing and, of course, blogging is […]

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