It’s the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2014 planning and goal setting. But wait! What about those naughty marketers
I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 […]
Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site.
A few months ago, someone tweeted at me. “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago. But this time, I didn’t know how […]
Ladies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)
Ah, the holiday season. Spending time with friends, family, and 10,000 of your closest friends at big box stores racing to win one coveted item at an unparalleled discount. Nothing like that warm, fuzzy Black Friday feeling to start the season off right. For context, up to 140 million people plan to shop over Thanksgiving […]
The holidays are typically a rough time for marketers. While everyone else is dreaming of cranberry sauce and warm fireside chats with family members from around the country (and pie — can’t forget the pie), you’re in fits because it’s a short week and your campaigns aren’t in order (and the only pie you’re thinking […]
The internet is full of tedious things: waiting for a page to load, filling out forms, navigating every account settings page ever. Thankfully, it’s also stocked with clever developers who make it their mission to put the curiosity and fun back into our daily routines. What we’re talking about here folks are Easter eggs.