Internet Marketing

5 Trends in Short-Form Video to Reinvigorate Your Content Strategy
blog.hubspot.com

Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its

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What Sales Wants From Marketing (Besides More Leads)
blog.hubspot.com

I’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Most often, the marketer […]

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Facebook Updates Company Page Design and Introduces "Pages to Watch"
blog.hubspot.com

One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. Because of the way it was all laid out, you were never sure that your posts would look great across the platform. 

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How to Create a Business Card That's Actually Useful
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Many people would argue that face-to-face introductions leave the longest-lasting mark on the successful positioning of your brand. But networking events are busy places, with lots of

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7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
blog.hubspot.com

TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing “ideas worth spreading.” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references.

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CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
blog.hubspot.com

It’s a tough world out there for CMOs. Consumers have changed the way they buy. Technology has changed the way we’re working with Sales and IT. Finding top talent has become even more competitive. These trends have changed the way we operate our business and raise new issues CMOs have never faced before.

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How Your Private School Can Get More Applicants With Inbound Marketing
blog.hubspot.com

The traditional forms of acquiring new applicants — direct mail, billboards, paid advertising, prints ads — are no longer working for many K-12 private schools. These methods are not measurable, very expensive, and the ROI is minimal — if not negative.

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LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
blog.hubspot.com

LinkedIn recently announced that they’re opening up publishing access to all users, a perk previously reserved for influencers only. While most are eager to participate, the announcement raised some questions for SEO-savvy marketers concerned about what some not-so-SEO-savvy users might publish.

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