The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another. Take SNL’s riff on Brad Pitt’s Chanel ad, for example, or this clever spoof spawned by Dove’s emotionally charged “Evolution” campaign. Even Apple’s advertising has been parodied far and wide
If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee.
Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials, to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. One thing we know these marketers often
Time for an understatement: SEO has changed. To understand what’s in store for the future (which you can learn about here), you have to know where SEO has been (which you can learn about here). With that context, let’s lay out some resources to make you a modern SEO.
Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that’s now pervasive among brand marketers and savvy tech buffs is the so-called “rule of thirds.”
Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot […]
Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for