Whether you’re trying to convince your company that adopting inbound marketing is beneficial for business, or you’re hoping to get budget so you can start using a new inbound marketing platform, getting executive buy-in can be a challenge. In a world where people fear change and constantly try to minimize risk, bold, innovative solutions are often […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Sure, you know your boss better than I do. But I do know how bosses think. As the owner of a marketing agency, I have a pretty good pulse on what your boss’ day looks […]
At HubSpot, we spend a lot of time and energy focusing on sales and marketing alignment. Sales relies on Marketing to deliver high quality leads and Marketing expects Sales to follow up with and capitalize on the leads that they give them.
Smart content, also referred to as dynamic content, is website content that changes based on the interests or past behavior of the viewer. Smart content is designed to offer a more relevant and personalized experience to your website visitors — one that static content can’t provide.
Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With Twitter acquiring Vine in 2012 and rolling it out in early 2013, and Instagram revealing its
I’m a sales guy. I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. When I’m on the phone with marketers, I always ask the question, “Why does your sales team value you?” Most often, the marketer […]
One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. Because of the way it was all laid out, you were never sure that your posts would look great across the platform.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Many people would argue that face-to-face introductions leave the longest-lasting mark on the successful positioning of your brand. But networking events are busy places, with lots of