Despite a few years of “email is dead” chatter, I don’t think many would argue that email marketing remains at the forefront of many people’s digital marketing strategies. In fact, according to Sikich, 70% of digital marketers see email as the top medium for ROI and 62% of B2B marketers plan to continue to increase […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to let you in on a little secret. I hate talking on the phone.
Blogging as a concept seems simple enough: Find the time to sit down and write and the website traffic and leads will follow. However, it’s unreasonable to expect that simply because you dedicate the necessary time, you’ll create a successful and sustainable blog.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I have a new favorite power couple. No, I’m not referring to “Brangelina” or “Kimye,” I’m talking about “Smarketing.”
Have you been noticing a few unhappy faces in your marketing meetings lately? Some droopy shoulders, bags under the eyes, a few too many yawns? Chances are, your marketing team is pretty stressed out. Why? Well, being a marketer ain’t always sunshine and rainbows. With numerous channels to
We try to give all the big social sites their time in the limelight, but this week, Facebook and Pinterest have stayed top of mind for us. Maybe we’re just digging visual content lately. Who knows.
What is inbound all about? Not just inbound marketing, but inbound sales and inbound services, too. Do you think you could explain it in 30 seconds or less? Give it a try. We can wait … Yep, it’s harder than it sounds!
In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes […]