This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then […]
Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing’s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, […]
Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips?
Sometimes I get angry at headlines. I’ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a […]
One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain — and who has the time for them anyway? First of all, make the time. Or […]
The hardest part of starting a blog is writing all of the content, right? Not necessarily. Before you even begin brainstorming topics and creating content, there’s some work to do to get your blog set up and running — the design, settings, comments, social sharing buttons, etc.
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow.