Content personalization has been a hot topic for marketers over the last few years. As Big Data gets bigger, so does the level to which marketers can personalize content. At the same time, consumers have grown to expect getting the answers they seek instantly from their smartphone, tablet, and computer — not just
Fall fundraising event season is here! How are you going to amplify your event online? We’ve got a few ideas for you and your cause marketing team. With your event season in full swing, your organization is focused on making sure everything runs smoothly.
Hi. My name is Anum Hussain, and I am not a professional designer. But … I’ve “designed” the majority of our marketing ebooks. I’ve “designed” endless PowerPoint presentations. I’ve “designed” CTAs, social
Inbound marketers aren’t usually hot and bothered over billboard marketing. (Not in the good way, anyway.) We talk about marketing with our brains, not our wallets. Heck, I’ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard
Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners — and even some marketers — are generally not writers. Thus, […]
Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview.
Yes, Pinterest might be the fourth largest traffic driver in the world … but it’s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you’ve claimed your company’s Pinterest profile and added a board or two with a few pins. Or maybe you haven’t even dipped […]
So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get […]