Internet Marketing

The Nonprofit Marketer's Guide to the Millennial Persona
blog.hubspot.com

If your organization is engaging Millennials through content that’s based on their likes and dislikes, age, gender, jobs, brands they follow, stores they shop at, and ways they learn about and give to an organization, both online and offline, then you can stop reading and go get a cup of coffee.

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14 Inbound Marketing Myths Nonprofits Should Stop Believing
blog.hubspot.com

Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials, to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. One thing we know these marketers often

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The Resources You Need to Stay Current With SEO [In Under 100 Words]
blog.hubspot.com

Time for an understatement: SEO has changed. To understand what’s in store for the future (which you can learn about here), you have to know where SEO has been (which you can learn about here). With that context, let’s lay out some resources to make you a modern SEO.

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The "Three A's" of Nonprofit Social Media Engagement
blog.hubspot.com

Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that’s now pervasive among brand marketers and savvy tech buffs is the so-called “rule of thirds.”

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Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
blog.hubspot.com

Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn’t struggle with it so much. But, alas, I do. From coming up with great topic ideas, to formulating compelling arguments, to stringing sentences together in a way that makes the experience enjoyable for readers, there are a lot […]

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Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
blog.hubspot.com

Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for

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Is My Company Ready for Marketing Automation?
blog.hubspot.com

Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.

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What Is Multi-Channel Marketing? [FAQs]
blog.hubspot.com

If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.

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