Here’s the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through. Maybe that’s why whenever I catch a typo in someone else’s marketing I’m suddenly a little bit happier. Some call that schadenfreude, […]
When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed — so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. And we’re always thrilled to feature bloggers […]
Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily.