Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive. When you hear a great quote from a speaker, or “tweetable takeaway” (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to […]
So the first thing you’ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course! Why wouldn’t I know what it means? It’s only a three-letter acronym in a sea of three letter acronyms that all relate somehow to the inner-workings of my business.
How can marketing get a “seat at the table”? How can marketing leadership stand on equal footing with the rest of an organization’s executive team? Like security software on a computer, the query hums in the background of conferences and in the subtext of analyst reports, but seldom is it tackled directly. Rarer still is […]
Last week, we tested out a new roundup format — the content our readers thought was good enough to share with their friends, coworkers, and maybe even family. Despite this content’s popularity on social media, it’s possible you missed these stories. So take a chance to catch up on the five most-shared posts from this […]
One of the biggest assets in a married couple’s relationship, the diamond engagement ring, isn’t actually an asset at all — at least in the financial sense of the word. In fact, it’s worth at least 50% less than you paid for it the moment you left the jewelry store. Ugh. Makes you wince a little, doesn’t it?
Let’s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything
Have ten minutes? Want to learn business school basics? Keep reading — this post is for you. A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. During this business school crash course, the students took eight MBA-style classes taught by the MIT Sloan School of
Every year, Mary Meeker releases her annual Internet Trends Report. While most trend reports end up disappearing into some small corner of the internet, Meeker’s report packs insightful analysis, astute observations, and data-driven forecasts into one monster annual SlideShare, making her presentation a veritable must-read for anyone using the internet to do business (ahem, that’s […]