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Internet Marketing | - Part 53

Internet Marketing

The Problem With Predictive Analytics
blog.hubspot.com

Let’s pretend you need to close 30 more customers to hit your sales target. Luckily, you just so happen to have a whitepaper with a customer close rate of 30%. You might assume that if you get 100 more people to download that whitepaper, you’ll get 30 more customers and everything

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The 10-Minute Marketing MBA
blog.hubspot.com

Have ten minutes? Want to learn business school basics? Keep reading — this post is for you. A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. During this business school crash course, the students took eight MBA-style classes taught by the MIT Sloan School of

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The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report
blog.hubspot.com

Every year, Mary Meeker releases her annual Internet Trends Report. While most trend reports end up disappearing into some small corner of the internet, Meeker’s report packs insightful analysis, astute observations, and data-driven forecasts into one monster annual SlideShare, making her presentation a veritable must-read for anyone using the internet to do business (ahem, that’s […]

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6 Signs Your Landing Page Needs to Be Redesigned
blog.hubspot.com

When it comes to marketing, there’s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The key is knowing what’s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be […]

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6 Signs Your Landing Page Needs to Be Redesigned
blog.hubspot.com

When it comes to marketing, there’s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The key is knowing what’s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be […]

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Dear HubSpot: My Mom Is the Only Person Reading My Blog
blog.hubspot.com

Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we’re going to make this a weekly thing. Last week, we talked about possible solutions to generating leads from your blog. This week, we’ll be answering a question about getting blog traffic when it seems like […]

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7 Marketing Skills You Need to Get a Promotion
blog.hubspot.com

Are you vying for a promotion? If so, you should make sure you’re doing everything you can to impress your boss. Whether you’re not as efficient as you could be during the day, or are having trouble hitting your numbers each month, there’s always room for improvement.

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"Value, Value, Harvest" — The Duck, Duck, Goose of Social Media Marketing
blog.hubspot.com

In the interest of saving you and I time, I’m going to spare you a waterfall of statistics that emphasize the importance of growing and engaging a social media following. We all know it’s important; but why and how? First, bear with me as I set up why all marketers have been forced to dramatically […]

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