In order to build a robust database of leads for you or your sales team that you can reach out to at any time, you need to get people to sign up for something on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. But there are certain mistakes […]
Alright, so here’s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait … I think they also use it to mess around during the workday when they get bored — like around that 2:00 lull.
Well folks, the end of April is here. It’s crunch time. Your sales and marketing teams likely have their heads down and the petal to the metal as they strive to make that last big push before wiping the slate and revamping for a new month.
As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email’s deliverability depends largely on the reputation of the IP address that […]
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then […]
Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing’s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, […]
Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips?