Internet Marketing

How to Amplify Your Reach With Content Discovery Platforms
blog.hubspot.com

As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
blog.hubspot.com

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought

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6 Ways to Make Sure You Never Get an Algorithmic Penalty from Google
feedproxy.google.com

Search engine penalties are the bogeyman of the Internet marketing world. They’re deadly. Just a few tweaks in the omnipotent algorithm could send your online business hurtling off the tracks. If you’re not careful, a penalty will crush your business. I’ve seen it happen. I’ve had to guide people through the crap that comes with […]

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New Research Firms Harness Wisdom of Crowds
blog.hubspot.com

The following post is an excerpt adapted from our new ebook, “The ‘Yelpification’ of the Software Buying Process: A CMO’s Guide.” Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs.

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How to Use Infographics to Get Leads From Your Website
blog.hubspot.com

Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more […]

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The Definition of Responsive Design [In Under 100 Words]
blog.hubspot.com

Responsive design is the method of designing web pages that automatically appear in their optimized form on all devices. In other words, responsive design automatically reformats your website for all screen sizes so your website visitors can easily interact with your site no matter what device they’re using.

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Where Nonprofits Spend Their Time With Social Media Marketing [New Data]
blog.hubspot.com

There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story.

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How Marketers Can Get More Respect and Love
blog.hubspot.com

Though I’ve never had the word “marketing” in my job title and it hasn’t been part of my official role at HubSpot, I think of myself as part marketer and part developer. My current passion project (as part of HubSpot Labs) is inbound.org, which helps marketers connect to great resources and each other. In short, I […]

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