Internet Marketing

What To Do If Your Website Traffic Is Down
blog.hubspot.com

You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing: Don’t panic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major […]

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How to Get Unstuck in Your Career
blog.hubspot.com

“I feel stuck. Where should I go from here?” It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck? Do you jump ship? Apply for a new role within […]

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8 Top Tips to Survive Your Next Conference
blog.hubspot.com

Attending an international conference isn’t always as glamorous as it sounds. As any seasoned delegate will tell you, it’s not all rubbing shoulders with famous speakers, impressing online connections in real life and closing big business deals over gourmet dinners and fancy cocktails. In fact, a long day at a conference, spent rushing from talk to […]

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8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
blog.hubspot.com

Often times, the greatest challenge marketers face when creating content isn’t the actual writing, publishing, or promoting. Instead, it’s the other related tasks — brainstorming, scheduling, and coordinating moving parts — that wind up causing us stress. This is where tools like Trello come in. We’ve talked about Trello before, like in this post on tools to […]

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17 Tools & Resources for Conducting Market Research
blog.hubspot.com

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they’ll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs.  People don’t like change. It’s a battle to […]

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Applying Growth-Driven Design to Ecommerce Websites
blog.hubspot.com

The use of Growth-Driven Design (GDD) is an effective, dynamic marketing approach. Unlike traditional web design, which can be hypothesis-based and largely static, GDD is dynamic, evolutionary, and implemented based on real feedback and user data. As such, it is particularly valuable for ecommerce retailers’ websites. Why? In order for an ecommerce site to be […]

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The Top 3 Ways to Use User-Generated Content in Ecommerce
blog.hubspot.com

Social proof is essential to any marketing strategy. User-generated content (UGC) in the form of customer reviews and pictures addresses the ecommerce pain point of uncertainty that affects shoppers and store owners alike, while providing social proof.  Shoppers sometimes hesitate to buy online because it can be difficult to gauge information about the fit and quality of […]

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Safety First: The Basics of Website Security for Ecommerce Retailers
blog.hubspot.com

For ecommerce retailers, website security is the cornerstone of a successful online business. Why? It’s simple: people only want to give their money and their business to companies and organizations that they can trust. If a retailer has an insecure website, then, all other marketing and inbound efforts simply won’t bring results. Here, we run […]

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