Internet Marketing

How to Make Remote Work Actually Work
blog.hubspot.com

One of my favorite things about working remotely — which I do a few times a month — is the freedom to get comfortable. When I work from home, I’m usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. […]

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The 7-Step Formula for Writing Copy That Sells
blog.hubspot.com

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s […]

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4 Attention-Grabbing Examples of User-Generated Content in Ecommerce
blog.hubspot.com

User-generated content (UGC), like customer photos and reviews, increases engagement, encourages shoppers to convert into buyers and boosts word-of-mouth marketing. While there are many ways to display UGC throughout your site to create interest and provide shoppers with real information from real buyers, here are four of the most effective and attention-grabbing uses of UGC […]

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How to Sort in Excel: A Simple Guide to Organizing Data
blog.hubspot.com

When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a […]

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The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
blog.hubspot.com

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. According to this new finding, […]

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How to Upgrade Your B2B Marketing Strategy with AdWords
blog.hubspot.com

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Neatly Organize […]

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Crafting Your School's Message
blog.hubspot.com

Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Schools – like any brand or business – need to know who they are, who they’re talking to, and what makes them so special. Building your personas is part of this process (you can find free templates for that […]

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
blog.hubspot.com

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just […]

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