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Internet Marketing | - Part 4

Internet Marketing

Use Design Thinking to Solve Your Toughest Marketing Challenges
blog.hubspot.com

Modern day marketing is a realm overflowing with data and tests aimed at shedding light on your customers’ true desires. Yet marketing teams still tend to prioritize gut instincts over insights. When faced with a big challenge or new initiative, we often rely on past experiences and existing knowledge to determine future actions. In other […]

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YouTube Just Made It Harder to Monetize Videos: Here’s Why
blog.hubspot.com

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here’s what we know so far — and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers Changes to the YouTube Partner […]

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11 New Year's Resolutions You Should Actually Keep
blog.hubspot.com

If you’re anything like I am, you have mixed feelings about New Year’s resolutions. It seems like a natural time to make important changes. It’s like a universal pressing of the “reset” button. Maybe that’s why 41% of Americans make New Year’s resolutions in the first place. But here’s the thing — only 9.2% of […]

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Data Is Cooler Than You Think. Here's What Marketers Need to Know About It Today.
blog.hubspot.com

It’s my third day here at CES, and today marks the opening of the 2018 event to the public. Last night marked the end of the event’s two major media days, which concluded with a keynote from Intel. To say the least, it was … interesting. The keynote was titled “How Data Is Shaping Innovation […]

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How HubSpot's Pricing Page Redesign Increased MQL Conversions by 165% & Free Sign-Ups by 89%
blog.hubspot.com

A few months ago during INBOUND 2017, we launched a complete redesign of HubSpot’s website pricing page. Not because it hadn’t been redesigned in a few years (it hadn’t), but because we saw a big conversion opportunity from a page that had a lot of untapped potential. And boy, did it pay off. Not only […]

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How to Get Paid Without Spending a Dime [Free Invoice Template Generator]
blog.hubspot.com

As marketers, we think a lot about what it means to deliver a consistent, on-brand experience across all of our different channels. We recognize the importance of this unification, as it helps to improve brand recognition, foster loyalty, and improve the overall customer experience. Not to mention, it forces us to establish a formalized process […]

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10 Free Templates Every Small Business Needs in 2018
blog.hubspot.com

Owning or working for a small business can be extremely rewarding. You have a good view of the business operations, your work is visible, and you have an opportunity to make a big impact during the company’s critical growth years. But then there are the less glamorous aspects — from tight budgets and limited resources […]

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Are Google's Featured Snippets Eating Your Blog Traffic?
blog.hubspot.com

The HubSpot Marketing Blog has been around since 2006. Think about that for a moment. It’s been 11 years — with is plenty of time for successes, failures, changes, and growth. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. The […]

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