Internet Marketing

5 Psychological Concepts That'll Strengthen Your Social Media Strategy
blog.hubspot.com

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us […]

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How to Run an Instagram Contest: A 10-Step Guide
blog.hubspot.com

With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy […]

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Beyond .COM, .ORG & .NET: A Beginner's Guide to Brand Top-Level Domains
blog.hubspot.com

For marketers, the domain name system (DNS) can be a little tricky to navigate. If you’ve ever been tasked with buying a domain name, you’ve probably heard of terms like hyper text transfer protocol, subdomains, top-level domains, and more. Now, whether or not you remember the function of each part is an entirely different story […]

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How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
blog.hubspot.com

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market. With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins. If you want your business’ […]

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How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
blog.hubspot.com

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. But the hard work doesn’t end once you’ve taken that beautiful photo […]

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Fantastic Copywriting Examples: 13 Companies With Truly Creative Copywriters
blog.hubspot.com

You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]

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10 Free Apps Worth Checking Out on the Google App Marketplace
blog.hubspot.com

In today’s world, everything needs to be faster, easier, and free to get our attention. I sometimes wonder how anyone got anything done in the days before the internet. While on one hand it’s a little scary to realise how much we depend on digital apps to run a business, on the other hand, it […]

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How to Learn Anything Faster
blog.hubspot.com

How long does it take to acquire a new skill? If you’ve read Malcolm Gladwell’s best-selling book Outliers, you might have heard the number “10,000 hours” floating around. According to Gladwell, who was referring to a 1993 study published by the American Psychological Association, it takes 10,000 hours of deliberate practice to become an expert. But that number has largely been misinterpreted, […]

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