Internet Marketing

How to Sort in Excel: A Simple Guide to Organizing Data
blog.hubspot.com

When it comes to Excel, here’s a good rule of thumb: If you start to do something manually, it probably means there is an easier way to do it. Whether you are trying to remove duplicates, do simple calculations, or sort your data, you can almost always find a workaround that’ll help you get it done with just a […]

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The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
blog.hubspot.com

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers. Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. According to this new finding, […]

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How to Upgrade Your B2B Marketing Strategy with AdWords
blog.hubspot.com

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course. Neatly Organize […]

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Crafting Your School's Message
blog.hubspot.com

Throwing spaghetti at the wall to see what sticks is no way to form a content strategy. Schools – like any brand or business – need to know who they are, who they’re talking to, and what makes them so special. Building your personas is part of this process (you can find free templates for that […]

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
blog.hubspot.com

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the cornerstone of every marketing strategy just […]

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6 Sneaky Places Brand Inconsistencies Hide (And How to Fix Them)
blog.hubspot.com

Most marketers and brand strategists understand the dangers of brand inconsistency: without a well-defined logo, color scheme, and brand voice, your brand won’t stand out in consumers’ minds. And if consumers can’t remember your brand, you haven’t a chance against competitors. While brands are constantly trying to uphold a strong visual image, the internet is […]

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3 Valuable Lessons From Seth Godin on Failure, Permission Marketing & What It Means to Be Remarkable
blog.hubspot.com

Trying to nail down Seth Godin’s greatest strength is no easy task. He’s a brilliant author, marketer, speaker, and entrepreneur, but above all that, he’s truly mastered the art of getting straight to the point.  Have you seen his blog? He carefully boils each post down to a few hundred words. No fluff. No fancy sentences. […]

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17 Things People Absolutely Hate About Your Website
blog.hubspot.com

One of the tenets of inbound marketing is to not annoy people. So why is it that many websites are still chock full of the elements that so many visitors have bemoaned over and over? Perhaps with the sheer excitement (or terror, depending on your personality) that comes with designing your own website, all of […]

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