Internet Marketing

How to Do ABM Without Selling Your Soul
blog.hubspot.com

Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae. All things that — when used correctly — make the thing they complement way better. But If you use too much of any of them, or use them in the wrong context (hot sauce on a sundae? No thanks.), or simply […]

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Marketers Weigh In: Instagram or Snapchat Stories?
blog.hubspot.com

Be honest: Do you spend a lot of time during your work day chatting with colleagues on messaging apps, like Slack? It’s okay — so do we. And while some of our messages are GIFs and emojis (okay, the majority of our messages), we also get into lots of lively Slack discussions (okay, debates) about […]

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How to Make an Animated GIF in Photoshop [Tutorial]
blog.hubspot.com

If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images, which makes it seem like the image is moving. Think of them as a hybrid between a still image and a video. Why are GIFs […]

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Should Writers Fear the Rise of Video?
blog.hubspot.com

Few things in human history have been as influential as the written word.   Writing has toppled empires, built global corporations, and inspired millions, if not billions of people. For decades, writers have played a chief role in marketing. David Ogilvy once wrote, “advertising is a business of words.” But will it always be? After […]

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14 Video Production Tips to Enhance Quality and Drive Views
blog.hubspot.com

Video content can be a valuable asset in your inbound marketing content mix. In fact, by the end of this year, video content is expected to represent nearly three-quarters of all internet traffic. But getting people to sit through your videos can be challenging, considering that the longer your video is, viewers will consistently drop off and […]

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How to Write Faster: 12 Unusual Hacks [Infographic]
blog.hubspot.com

Two weeks ago, when I sat down to write my first blog post at HubSpot, I was determined to make it shine. Perfection was the only option. So I filtered each word through dozens of thesaurus searches, selecting only the most dazzling ones for my article.  Six hours later, my blog post was gleaming. I […]

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17 Examples of Fabulous Explainer Videos
blog.hubspot.com

Feel intimidated by the notion of creating an explainer video? There’s no need to be — they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them. Even if […]

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Is Facebook Messenger the New Email? 3 Experiments to Find Out
blog.hubspot.com

Let’s just come out with it: Email is becoming less effective for marketers. It might not be dead yet, but it’s not exactly the shiny new channel it used to be. Just think about your own inbox — how many marketing emails are you subscribed to that you delete without opening? We thought so. It […]

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