Internet Marketing

How to Run a SWOT Analysis for Your Business [Template Included]
blog.hubspot.com

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method […]

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Unriddled: Facebook's Big Executive Shake-Up, Microsoft Build, and More Tech News You Need
blog.hubspot.com

We all have a favorite time a year. For some, it’s the winter holidays. For others, it’s the entire duration of summer. And for tech nerds (including yours truly), it’s developer conference season. This week, the season for developer conferences forged ahead, with news and product announcements coming from Microsoft, Google, and several more. But […]

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19 Google Doc Features You Didn't Know Existed (But Totally Should)
blog.hubspot.com

A few years ago, as I was scrolling mindlessly through my Facebook News Feed, I found an article that told me I was using paper ketchup cups all wrong. It turns out you’re supposed to fan out the sides of the cup to increase ketchup capacity, like this. Who knew? Well, I recently applied that […]

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How to Convert a PDF to Excel: Free Tools & Instructions
blog.hubspot.com

A PDF, short for portable document format, is commonly used to view shared documents. The PDF format preserves a document’s formatting, which means you can look at the document on any device. But the key word here is “view” — you can’t edit a PDF without using a specific PDF-editing tool, which is where things […]

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10 Pro Tips for Running an Effective PR Campaign
blog.hubspot.com

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. But it must be well-planned. An effective PR campaign is more than just a press release on a new product or a fundraiser to raise brand awareness. To create a remarkably effective PR campaign, you need to take some big […]

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Facebook’s Q1 Earnings Call Reports Strong Numbers, High Hopes Despite Data Privacy Backlash
blog.hubspot.com

Facebook’s data privacy scandal has dominated the news these past few months. Today, the company is reporting something it’s likely more excited about. On today’s Q1 earnings call, the Silicon Valley giant reported strong numbers for Q1 2018, with a total revenue of $11.97 billion and 1.45 billion daily active users. Both numbers outpaced estimates […]

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The Ultimate Guide to Google My Business
blog.hubspot.com

What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. If you’re just getting […]

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How to See Word Count in Google Docs [FAQ]
blog.hubspot.com

Whether you’re writing a marketing report with a firm 500 word limit, or are just curious if your blog post hits your editor’s 1,000-word minimum requirement, the word count tool in Google Docs can come in handy. It’s a simple tool to ensure your content is an appropriate length. You can use it for more […]

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