Internet Marketing

What Is a Pillar Page? (And Why It Matters For Your SEO Strategy)
blog.hubspot.com

Just when you thought you understood SEO … search changed. Again. “Understood” is a strong word. Search engine algorithms change at such a rapid tick, it’s hard to keep up with the best strategies to optimize your blog to rank on the first page of SERPs. But this change is a biggie, so hang onto […]

6
Like
Save
8 Brainstorming Ideas to Inspire Brilliant Pitches
blog.hubspot.com

Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.) That’s why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive […]

2
Like
Save
Should I Quit My Job? 9 Signs It's Time
blog.hubspot.com

And that’s actually pretty great. None of us will be happy in our careers every day of every year. If that’s what you’re looking for, good luck. But you should find satisfaction in the work you do regularly. Because as nice as it is to talk about work/life balance, it’s also important to remember just […]

2
Like
Save
Here Are the Top Employer Branding Challenges [New Report]
blog.hubspot.com

Around here, we’re not exactly shy about our nerdiness. We love data. We love running experiments. And upon the release of a new report that combines the two, we gleefully geek out and immediately devour the results — always keeping in mind what they mean for marketers. One of the more recent instances of this […]

10
Like
Save
How to Identify Which Experiments to Run
blog.hubspot.com

The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about […]

5
Like
Save
How to Create a Content Marketing Strategy for Virtual Reality
blog.hubspot.com

Customers are more inclined to engage with or purchase from brands they feel the strongest connection with. This isn’t a new development. What is new is the definition of the term “engagement” itself, or more accurately, what defines a customer’s engagement. For many customers today, an experience is inauthentic if it’s not interactive. Meaning, they […]

6
Like
Save
12 Free Social Media and Brand Monitoring Tools We Love (and Why)
blog.hubspot.com

Reputation is everything. And on the internet, that couldn’t be more true. It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of […]

3
Like
Save
How to Build a Chatbot from Pitch to Promotion
blog.hubspot.com

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

2
Like
Save