Did you know there are over 56,000 WordPress plugins available today? WordPress plugins allow you to enhance your website’s functionality by adding features and capabilities that don’t come standard with the system. From writing tools to SEO tips to analytics, WordPress plugins will help you arrive at any solution you’re seeking, all while keeping your website […]
One of my favorite themes from the critically-acclaimed show Mad Men is that 1960’s advertising was based off the half-truth that you would be happier if you owned more material possesions. At the beginning of the series, the show’s main adman, Don Draper, passionately believes in this notion. It helps him sell whatever he advertises […]
For a long time, digital marketers organized their entire content calendar around specific keywords. They’d work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. And, ultimately, it worked. Users from around the world could […]
Forum marketing might be the most underutilized traffic generation strategy on the planet. Industry forums are a watering hole of potential leads and customers. However, simply creating a signature and leaving generic posts isn’t going to get you a tidal wave of traffic. I’m going to show you how you can drive targeted traffic to […]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it notes stuck around your computer monitor. To the average overseer, it’s nothing short of chaos. To the blogger, it’s evidence of a (desperate) need for an editorial […]
Last week, this appeared in my inbox: I hadn’t even planned on online shopping that night — and, while I’d been in the market for a new wallet, I wasn’t considering Kate Spade as an option until I received this email. But those two words — last chance — compelled me to click, and subsequently […]
A majority of businesses are using some form of marketing automation nowadays — in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. According to a 2018 Forrester report, 55% of marketing decision-makers plan to increase their spending on technology, with one-fifth of the respondents expecting to […]
When it is the matter to enjoy a model, you must feel in your mind about great joy, the joy that cannot be expressed. Your mind always wants more….