Internet Marketing

9 Simple Ways to Optimize Your Website for Lead Generation
blog.hubspot.com

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in (unfortunately). Instead, marketers and designers need to take a more strategic approach. In this post, we’ll go over some quick ways that actually work to […]

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Site Search: The Secret to Doubling Your Chances of On-Site Conversion
blog.hubspot.com

You’ve spent weeks crafting your website, and it looks great. At a glance, visitors can see exactly what your company sells, and what you stand for. You have a navigation at the top of the page that brings users to your pricing page, an ‘About Us’ page, and a blog. There are even clear CTAs […]

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What Is the 80/20 Rule? How the Pareto Principle Will Supercharge Your Productivity
blog.hubspot.com

The other day, my friend asked me why I was buying another pair of yoga pants. “Why do you need another? You pretty much only wear the same two, anyway.” It was true. I have at least ten pairs of yoga pants, but there are two in particular I wear the most … for at […]

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17 of the Best Brands on Instagram Right Now
blog.hubspot.com

Contrary to what your friends’ photos suggest, Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 700 million active monthly users as of September 2017 — the last 100 million of which joined in the prior five months. In a world where visual content remains a crucial […]

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The Future Will be Tokenized: How Blockchain Will Free You to Control Your Financial Destiny
blog.hubspot.com

I believe in freedom. I believe we should be able to make our own choices and shape our lives however we wish. I long for a world without borders, racism, sexism, and barriers of any kind. These are big dreams, but they can gain momentum with small cultural shifts. I believe blockchain is one of […]

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Unriddled: Net Neutrality's Second Chance, Facebook's Dubious Breakup, and More Tech News You Need
blog.hubspot.com

Welcome one, welcome all, to your unofficial midweek marker: HubSpot’s Wednesday weekly tech news roundup. Traditionally, things start to “slow down” in May. People graduate, vacations are looming, and summer beings to peek around the corner. But it seems that within the world of tech, things aren’t showing any sign of slowing down. And with […]

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15 of the Best Calligraphy Fonts You Can Download for Free
blog.hubspot.com

The right font can instantly improve the look of your marketing presentation, impress your client, or escalate your design from average to exceptional. But it’s often tough to find a font that falls somewhere in-between classy and dramatic — particularly when you’re not willing to pay for an experienced calligrapher. We’ve compiled 15 of the […]

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Excel Online: Tips, Tricks, and Hidden Features You Should Know
blog.hubspot.com

If you’ve been using Excel from your desktop for years, switching to the online version can seem like a scary — and even unnecessary — transition. But Excel Online is free, and offers additional advantages to using the desktop version. If you use the Online version, you can sync your spreadsheet to other web apps, […]

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