Internet Marketing

The Future of Social Media Is Here: These Are the Trends You Need to Know
blog.hubspot.com

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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July Social Media News: Snapchat Links, Instagram Photo Replies & More
blog.hubspot.com

In the age of the 24-hour news cycle, it’s tough — scratch that — it’s impossible to keep up with every single story that comes out. And that’s especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, “So … where should I post […]

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The New Type of Landing Page That Increased Our Contacts by 69%
blog.hubspot.com

Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here. Back in Part I, we saw significant […]

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How We Grew Our Organic Traffic 120% in 5 Months with 4 Simple Steps
blog.hubspot.com

As a B2B texting software, one of our main goals at Text Request is maximizing value, both for ourselves and our users. That’s what led us to focusing on organic traffic. Billions of people are looking for answers or solutions to their questions or problems, and we’re trying to add value. So we saw organic […]

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How to Start Using Video in Your Marketing
blog.hubspot.com

Whenever a new app or technology is released, marketers are among the first to experiment with it — and to start creating new content with it. That’s because marketers are constantly competing for their audience’s attention — and often by the most innovating and engaging means possible. And right now, that means creating video content. […]

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Just Getting Started With Video Marketing? Here’s the First Video You Should Make
blog.hubspot.com

One of the most controversial phrases in the marketing today is, “pivot to video.” It strikes fear into the hearts and minds of writers, as we worry that our skills will be replaced by the looming popularity of videos. Luckily, our research has shown that audiences still want to read blog and news content. But […]

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What Happens When You Make Gated Content Free?
blog.hubspot.com

Whether you love ‘em or hate ‘em, chances are, you have an opinion about forms. Trust us — they’re not evil. We still use them, and still believe that many marketers should continue to do so, too. But truth be told, the “Should we gate our content?” question has been flying around HubSpot for a […]

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14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]
blog.hubspot.com

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]

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