There’s something kind of cool happening in marketing right now. Actually, there’s always something cool going on in the industry. But as you might’ve recently heard, people are paying a lot of attention to something called account-based marketing (ABM). In fact, more than 60% of companies plan to launch an ABM-based campaign in the next […]
The way we use software is changing. At HubSpot, we’ve observed a shift in how our customers orchestrate software and piece together their tech stack. We see changes in how they leverage the connections between their different applications to power their businesses. According to Blissfully’s 2019 SaaS trends report, the average business of 100-250 employees […]
Even though Field of Dreams is one of my favorite movies, the saying “If you build it, they will come” sadly doesn’t apply to content marketing. Too often, we forget that content marketing consists of two keywords — content and marketing. Creating content is usually the most fulfilling and enjoyable part of a marketer’s job. […]
Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing. It covers all […]
Chashni Lyrics from the movie Bharat a romantic song is presents by T-series. Abhijeet Srivastava gives his voice to this lovely song.
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos. Each of your stories have unique concepts, contexts, and characters, so you need to account for these variables in the creative process in order to craft a video that tells your story in the most authentic and compelling way possible. The […]
Can you imagine a world without music? I can’t. When I think about the things in life for which I’m the most grateful, music always falls on the list — rap music, in particular. For me, rap is the thing to listen to when I’m happy. Sad. Angry. Tired. When I have a big meeting […]
Email marketing is a key component of any successful marketing strategy — in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads. Newsletters give marketers […]