Internet Marketing

How to Keep Up With Social Media News & Trends
blog.hubspot.com

If you’re a social media marketer, two things are almost certain: You spend a lot of time on your mobile phone, and you spend even more time teaching your friends and colleagues how to use the latest apps and features because you’re at the forefront of it all. Social media is constantly evolving. For example, […]

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How to Prep Your Agency for a Successful PR Launch
blog.hubspot.com

Whether you’re a fledgling startup agency about to announce your grand opening, or a growing firm with some big news to share, one thing is certain: You need a way to get the word out — and fast. But there’s more to a big announcement than firing off a press release and hoping it somehow reaches […]

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The Top B2B Content Marketing Trends to Watch This Year [Infographic]
blog.hubspot.com

If you’re a B2B marketer who isn’t investing in content creation, you’re in the minority — 88% of B2B marketers surveyed by Content Marketing Institute and Marketing Profs said their organization used content marketing to further their goals in 2016. Developing a sound content marketing strategy is worth it: We found that B2B companies that blogged […]

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Fact or Fiction: The SEO Edition [Quiz]
blog.hubspot.com

Just when you thought you were up-to-date on the latest SEO best practices, an algorithm change or a new expert post has you questioning yourself. Sound familiar? It’s true, the world of SEO is spinning faster than ever, and for every new strategy, an old one becomes obsolete. As inbound marketers, it’s our job to […]

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The Anatomy of a Search-Friendly URL [Infographic]
blog.hubspot.com

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It’s an SEO best practice that’s withstood Google’s many algorithm changes over the years. While your URL structure isn’t the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site […]

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Want to Pitch Your Startup to Thousands of #INBOUND16 Attendees?
blog.hubspot.com

The INBOUND stage has been home to some pretty big names: Arianna Huffington, Aziz Ansari, Martha Stewart, and Amy Schumer — just to name a few. Now it could be your turn. This November at INBOUND, HubSpot’s annual sales and marketing event, General Catalyst and HubSpot for Startups are hosting our first ever startup pitch-off […]

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5 Psychological Concepts That'll Strengthen Your Social Media Strategy
blog.hubspot.com

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us […]

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How to Run an Instagram Contest: A 10-Step Guide
blog.hubspot.com

With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy […]

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