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Internet Marketing | - Part 2

Internet Marketing

At Mobile World Congress, 5G Is All the Rage. So What's the Big Deal?
blog.hubspot.com

Mobile World Congress (MWC) 2018 is underway in Barcelona, with major announcements emerging from the likes of Samsung, Huawei, and more. And while the former’s latest generation of smartphone, the S9 — which is really being positioned less as a phone, and more as a camera — stole most of the spotlight yesterday, Samsung and […]

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The 10 Most Watched YouTube Ads of 2017 (And the Agencies Behind Them)
blog.hubspot.com

Most pre-roll ads on YouTube are something to be endured, muted, and skipped immediately after the mandatory five seconds have passed. It’s nothing personal — people just want to get to their video. So how can advertisers create branded videos that users actually want to watch? For an ad to be sought out and consumed […]

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How to Talk to Your Boss About a Side Hustle
blog.hubspot.com

In the fifth season of Mad Men, Ken Cosgrove, an account-executive at Sterling Cooper Draper Price, is called into Roger Sterling’s office, a founding partner of the agency. Roger tells Ken that he knows his secret: Ken’s an accomplished fiction author who writes under a pen name, so no one at the office will find […]

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6 Ways Marketing Content Can Support a Customer Service Team
blog.hubspot.com

“Hold on, let me just confirm the solution for you,” the service rep responds as she scrambles to look up the answer to a customer’s question. It’s the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn’t have done that yourself. Customers […]

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The 8 Best Movies to Inspire Modern Marketers
blog.hubspot.com

Most people watch movies to escape the real world, especially as a way to unwind after work. But some of the best movies can actually inspire us to be better at our jobs. Watching movies is a refreshing, if unconventional way to reflect on your career and learn something new about yourself, so we’ve curated […]

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How to Lead Projects Even When You're Not the Boss
blog.hubspot.com

This past summer I managed the largest acquisition campaign in my company’s history. I work at HubSpot, a marketing software company that popularized lead-gen campaigns and the whole idea of “inbound marketing,” so this is no small feat (we’ve run massive campaigns over the years). The campaign, Four Days of Facebook, drove 10x the number […]

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I Used Three Smart Speakers at the Same Time. Here's What Happened.
blog.hubspot.com

“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]

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10 Projects to Improve Your Design Skills
blog.hubspot.com

Design is — and always will be — a big part of marketing. But that doesn’t mean every single marketer needs to be an expert designer. After all, the skills needed to be an effective marketer cover a wide breadth of expertise areas. Taking a note from Rand Fishkin’s T-Shaped Marketer concept, marketers need to […]

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