Internet Marketing

22 Brand Style Guide Examples for Visual Inspiration
blog.hubspot.com

When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

2
Like
Save
Finding the Best Search Terms for Your Business: 10 Tools and Tips
blog.hubspot.com

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

8
Like
Save
Are Micro-Influencers Or Macro-Influencers More Effective? [Infographic]
blog.hubspot.com

Chances are, if you spend time on Instagram, you’ve come across influencer posts on the platform. You know the kind I’m talking about — featuring a product or service, usually with the hashtag #sponsored or #ad in the caption. These influencers typically have hundreds of thousands of followers — or, in the case of people […]

3
Like
Save
Why 2017 Is the Year of Bots [Video]
blog.hubspot.com

Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I was chatting with a human or a bot. Before 2017, my notion of bots — and chatbots, specifically — was that they could only provide canned, basic responses before escalating […]

9
Like
Save
How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

5
Like
Save
The Internet Had a Busy Week. Here's What You Missed.
blog.hubspot.com

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]

5
Like
Save
How to Use Workplace Email Most Effectively
blog.hubspot.com

**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, email has been only of the […]

10
Like
Save
Blog SEO: How to Search Engine Optimize Your Blog Content
blog.hubspot.com

Search engine optimization is incredibly important for marketers. When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google. But it can be a pretty tricky tactic to master […]

2
Like
Save