Internet Marketing

No One Trusts Social Media, but They'll Keep Using It Anyway [New Data]
blog.hubspot.com

I’ll just come right out and say it: The internet has a massive mess to clean up. You may have heard about it. For instance, earlier this month, you may have followed the testimony from senior leaders at Facebook, Twitter, and Google that outlined, in detail, the quantity and nature of ads purchased and published […]

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How To Write Email Newsletters That People Actually Want To Read
blog.hubspot.com

A few weeks ago, the CEO of GMB Fitness, Andy Fossett, looked out at a crowd of marketers and said, “Don’t. ever. blast. your. list.” We all know this. But Andy’s eyes said what we were all thinking, “I cannot believe I still have to say this to a group of marketers. You people should […]

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How Buyers Want to Talk to Your Business in 2018: The 3 Channels You Need
blog.hubspot.com

When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills […]

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Only 7% of People Actually Trust Google's Featured Snippets
blog.hubspot.com

When you look up the word “snippet” in the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece, or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing? It could carry any number of meanings, really. It could be an excerpt from a larger piece of content […]

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10 Little Ways to Sneak in Exercise at Work (Without Looking Silly)
blog.hubspot.com

Hectic schedules can make it seem impossible to fit workouts into our busy week. The prospect of packing a gym bag, trudging to your local gym, working out, showering, changing, and trudging back to where you came from takes an awful lot of time. But you aren’t doing yourself any favors by disregarding your health […]

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8 Digital Marketing Trends Set to Expire by 2018
blog.hubspot.com

When it comes to marketing tactics, unfortunately there is no “Best if Used By” dates. But that doesn’t mean what worked last year — or even last week — will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their […]

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13 Email Examples That Totally Nailed Personalization
blog.hubspot.com

If you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, […]

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10 of the Best Ads from October: Spooky Retargeting, Amazon Reviews, and a Lost Panda
blog.hubspot.com

I’m obsessed with fall and I don’t care who knows it. Give me a deliciously divisive seasonal latte, a freshly fallen leaves scented–candle, and ask Alexa to turn up the “Spooky Sounds,” because fall is here and I am here for it. Brands also love fall. It gives them the chance to use all those skeleton […]

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