Internet Marketing

10 YouTube Pre-Roll Ads You'll Actually Enjoy
blog.hubspot.com

You technically can’t skip these ads. But you wouldn’t want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive […]

6
Like
Save
What We Learned From Spending $100k On Facebook Ads
blog.hubspot.com

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]

6
Like
Save
The Simple Test That Doubled Leads in One Week
blog.hubspot.com

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

10
Like
Save
Important Lead Generation Lessons Learned from Over 1/4 Million SlideShare Views
blog.hubspot.com

According to DMR Stats, SlideShare users add more than 400,000 new presentations per month. The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Sure, it has a paid lead capture form, but […]

8
Like
Save
How to Keep Your Computer's Desktop Clean & Organized: 7 Helpful Tips
blog.hubspot.com

If you fell behind on your spring cleaning this year, it’s okay — so did I. I haven’t put away my winter coats, I haven’t unpacked all of my moving boxes, and I haven’t cleaned my computer’s desktop lately. You know what I’m talking about — all those forgotten documents and miscellaneous screenshots that have […]

2
Like
Save
How to Build A Business Plan That Actually Works [Free Template]
blog.hubspot.com

We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you’re just beginning to think about starting a business, or already drafting a formal document with your current business goals, it’s crucial to clearly […]

7
Like
Save
The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)
blog.hubspot.com

A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and […]

5
Like
Save
How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
blog.hubspot.com

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions […]

7
Like
Save