The other day, my friend asked me why I was buying another pair of yoga pants. “Why do you need another? You pretty much only wear the same two, anyway.” It was true. I have at least ten pairs of yoga pants, but there are two in particular I wear the most … for at […]
Some things you think will be simple actually end up getting really complex. Google knows this all to well, which is why it recently rolled out a brand new Google Calendar — and plenty of nifty features to go with it. While a few features in the latest Google Calendar aren’t new, they have changed […]
April Fools’ Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google.
The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Don’t worry, all of those references will make sense soon … I think. But the main point here is that […]
Who says you have to spend money on marketing to grow your business? From social media to SEO to even content marketing, the possibilities to grow your business in ways that don’t require capital are endless. To show you how you can grow your business without spending any money, I’ve broken down 9 tactics that […]
You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]
One of the simplest ways to boost your conversion rate is by tweaking your headline copy. If you don’t believe me… just look at KISSmetrics.com, I was able to boost my conversion rate by 40% just by adjusting the headline copy. That’s right… 40%. So what was the original headline? It was… KISSmetrics helps you […]
Let’s say you hire a new marketing director, and a year later, you see a severe increase in turnover rates. Out of 15 employees, only seven from the prior year remain. Undoubtedly, an increase in turnover rates can impact your team’s productivity and morale, and leave you nervous about the future of your department. So […]