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How to Take a Sabbatical, According to 6 People Who Did
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Imagine this — you spend an entire month backpacking throughout Southeast Asia, drinking from coconuts on the beaches of southern Thailand, hiking the mountains in Vietnam, and seeing Angkor Wat at sunrise. Best of all? You’re getting paid to do so, and you have the same job waiting back home that you had when you […]

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11 Free Microsoft Excel Templates to Make Marketing Easier
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Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what […]

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How to Build Quality Links From Resource Pages
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Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they use […]

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The Plain-English Guide to Progressive Web Apps
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Whether it’s in sports, music, or business, rivalries always seem to make things more interesting. In basketball, Larry Bird and Magic Johnson transformed the faltering NBA into one of the most popular sports league in the world. In hip-hop, Biggie Smalls and Tupac Shakur broke a rather niche music genre into the main stream.  But imagine if some of the […]

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5 Ways You Can Add Social Proof to Your Landing Pages
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Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.” Would you believe me? Or would you write me off as pretty self-serving? 

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43 Bright Ideas for Promoting Your Lead Gen Content
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So you just created a piece of content for lead generation — congrats!  While it’s tempting to go and celebrate, you’re not done just yet. You can’t just put a piece of content up on your website and hope that people will find it — you’ve got to actively promote it to your audience.  But that’s where […]

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How to Get 247% More People to Read Your Content
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When you write a blog post, you want people to read it, right? What happens when you spend hours writing your masterpiece and find that very few people have actually read it, shared it, or commented on it? You’re probably lost for words, and you’re unsure of what to do next. I know I was. I […]

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The Simple Test That Doubled Leads in One Week
blog.hubspot.com

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

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