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Should You Hire Marketing Specialists or Generalists?
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. For many years now a debate has been raging on about whether it’s better to hire a marketing generalist or a specialist. Each one has its camp of rabid supporters and detractors touting various benefits to hiring managers of one […]

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How to Get Unstuck in Your Career
blog.hubspot.com

“I feel stuck. Where should I go from here?” It’s not uncommon to feel like there’s no obvious next step in your career. It’s hard work to guide yourself, especially when you’re walking into the unknown. So what do you do when you feel stuck? Do you jump ship? Apply for a new role within […]

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How to Connect With Your Customers
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Do you know what made Zappos such a great company? It wasn’t that they were selling shoes online – they weren’t the first ones to do that. It was the way Zappos connected with their customers. They had a few philosophies they lived by such as: The customer is always right even when he or […]

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21 Real-World Marketing Lessons New Grads Need to Succeed [SlideShare]
blog.hubspot.com

Throughout my undergraduate career, I was “that” student. No, not the teacher’s pet. No, not the one who skips class on the regular. I was that student who showed up to class 10 minutes early and took a seat in the front … just to debate my professors.

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Infinite Scrolling: What to Consider Before Implementing It on Your Site
blog.hubspot.com

If you’ve ever used Twitter, Pinterest, or searched for images in Google, you’ve probably seen infinite scrolling in action. All you have to do is keep scrolling down, and more and more information pops up. While the last few years have been all about creating different types of content, we’ve been seeing more and more marketers […]

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6 of the Best Professional Bio Examples We've Ever Seen
blog.hubspot.com

A short, professional bio is one of those things most people don’t think about until, all of a sudden, we’ve been asked to “shoot one over via email” and have approximately one afternoon to come up with it. That’s when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content […]

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How Your Private School Can Get More Applicants With Inbound Marketing
blog.hubspot.com

The traditional forms of acquiring new applicants — direct mail, billboards, paid advertising, prints ads — are no longer working for many K-12 private schools. These methods are not measurable, very expensive, and the ROI is minimal — if not negative.

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Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
blog.hubspot.com

This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. With its falling organic reach, using Facebook for business might seem like a dying proposition. However, there may still be benefits to engaging in this particular social

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