You all know the Old Spice guy, right? The years-old “The Man Your Man Could Smell Like” campaign was memorable for many reasons, but one of them was that it gave Old Spice a voice — voice that came through in every video, commercial, tagline, Facebook update, tweet … you name it. And do you […]
April Fools’ Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google.
The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment. Don’t worry, all of those references will make sense soon … I think. But the main point here is that […]
Who says you have to spend money on marketing to grow your business? From social media to SEO to even content marketing, the possibilities to grow your business in ways that don’t require capital are endless. To show you how you can grow your business without spending any money, I’ve broken down 9 tactics that […]
Think about the average college’s website for a second. Chances are, it feels a little out of date. You probably can’t even read its content on your phone without lots of pinching and zooming. Crazy right? It’s the virtual front door of the campus. This website needs to attract and inform current and prospective students, their families, alumni, professors, […]
The amount of content created and shared on the internet these days is huge. And by huge, I mean mind-bogglingly huge. Every single minute, more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. Not to mention the 2.5 […]
The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is getting far more attention than ever before, and more […]
You know what hurts? Spending roughly three weeks (or more) shepherding an email from ideation to deployment … only to realize later that an error made it all the way through to your customers’ inboxes. I know this feeling all too well — I’ve made a few dingers myself over the years. And while none of […]