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Unriddled: Twitter Takes Washington, Facebook's Follow-Up Changes, and More Tech News You Need
blog.hubspot.com

“Unriddled” is HubSpot’s mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Twitter (and Facebook) Takes Washington Twitter CEO Jack Dorsey made not one, but two […]

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3 Science-Backed Ways Perceptual Set Theory Can Increase Your Conversions
blog.hubspot.com

What do you see in the below image? A duck? Look again … a rabbit? You’ve probably encountered this image before. The duck or rabbit optical illusion is one of the oldest and most controversial optical illusions. First used by American psychologist Joseph Jastrow in 1899 to prove that perception involves not just visual activity […]

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Augmented Reality SEO: What to Expect in the Future
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Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view. It sounds […]

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The Top 7 IoT Trends of 2018
blog.hubspot.com

By 2020, it’s estimated there will be over 30 billion IoT devices. As the popularity of the Internet of Things (IoT) continues to rise across industries, it’s important to take note of which trends could affect your business. IoT will affect every industry, from retail to healthcare. As a marketer, you’ll want to stay informed […]

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Today, Apple Told Us: It's About More Than a New iPhone
blog.hubspot.com

Nearly a year ago today, I wrote a story titled, “Yesterday’s Apple Event Was as Bananas as We Expected.” The topic, of course, was Apple’s 2017 fall launch day: the annual press event held by the company where it announces the year’s major lineup of new mobile devices, features, and gadgets.  The event is known, […]

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How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
blog.hubspot.com

It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post. But the idea of getting your posts sponsored might seem laughable to you. You’re not […]

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The Ultimate Guide to SEO in 2018
blog.hubspot.com

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% of B2B buyers and 81% of online shoppers do […]

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How to Generate Leads with PPC Campaigns for Your B2B Company
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B2B brands need to use a marketing strategy different from that of B2C brands. Some of you may operate as a B2B and B2C company. In this case, you may have already implemented some of the most effective ways to generate leads for your business on the B2C side. However, not all of these strategies will […]

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