Website Planning in 4 Steps and 20 Minutes
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  Everything you should know about website planning Save yourself a lot of time and headache: before you dive into building your new website, think through a high-level website plan. This planning process doesn’t need to be complicated or time intensive. It’s more or less about taking the time to answer some important questions that […]

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18 Core Company Values That Will Shape Your Culture & Inspire Your Employees
blog.hubspot.com

Consider one of American Express’s company values — “Customer Commitment”. Ideally, if you’ve had a positive experience with one of American Express’s customer service reps, you’ve seen this value displayed first-hand. Alternatively, take a look at one of Google’s values — “Focus on the user and all else will follow.” Any Google search will show […]

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Forms Aren't Dead: The State of Email Lead Capture in 2019
blog.hubspot.com

Email lead capture is the process marketers use to collect information from their website visitors. Typically, this is done through a traditional web form, although you can also capture leads through popups, chatbots, live chat, quizzes, surveys, and more. Despite the process being fairly straightforward, our strategies often fluctuate in how we accomplish lead capture. […]

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Give Your Marketing Videos Maximum Reach With This Distribution Checklist
blog.hubspot.com

So you made an incredible video, sent it out to your internal teams, encouraged sharing, uploaded it to YouTube and waited for the marketing fame to roll in. Unfortunately, each time you obsessively checked throughout the day, your view count wasn’t as impressive as you’d hoped. First off – don’t stress, we’ve all done it. […]

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The Ultimate Guide to Selling on Amazon in 2019
blog.hubspot.com

You might think most consumers start their online shopping sessions with a visit to Google, but according to a poll conducted by NPR and Marist, Amazon is actually the most common starting point for online shoppers. With 44% of shoppers starting on Amazon (which is 11% more than Google) and 40% of Americans buying products […]

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How to Use a Winner's Mindset to Become a Champion in the Workplace
blog.hubspot.com

Welcome to The Science Behind Success — a new blog series that explores the best ways to help our brains perform better at work. With psychological research and interviews with leaders in the field, we’re showing you how psychology can help you overcome workplace obstacles and excel in your career. Because a little mindset change […]

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The 2 Website Analytics Tools Pros Actually Use in 2019
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I personally love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry wants you to believe. Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right? I used to believe that myself. Over […]

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10 Cover Letter Templates to Perfect Your Next Job Application
blog.hubspot.com

No one seems to agree on cover letters. How much time do you need to spend perfecting them? Do hiring managers even read them? Is it better to just send in your resume and call it a day? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would […]

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