How to Increase Sales by Personalizing the Customer Experience
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Successful brands put the customer first. They monitor their customers’ behaviors and leverage their needs to enhance the buying process. You can also boost your revenue by optimizing the customer experience. If you want to take this concept one step further, you need to focus on one important element that will increase sales. Personalization. Personalizing […]

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The Ultimate Guide to RPFs
blog.hubspot.com

Have you been tasked with the job of creating a request for proposal, or an RFP? Whether you have no idea what that is or haven’t written one in awhile, today’s guide can help. We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your […]

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IoT Security: Why Experts Are Scared — And What You Can Do to Protect Yourself
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The Internet of Things can enable your smart refrigerator to order a new carton of milk for you, but it can also allow cyber criminals to hack internet-connected baby monitors, compromise smart cars, and even shut down most of the East Coast’s internet access. IoT devices like Fitbits, pet trackers, and smart TVs all make […]

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11 Ways to Make a Living on Social Media Without Selling a Single Product
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Do you have lots of social media followers? Want to learn how to turn those followers into dollars? Right now, there are people making a living on social media without selling anything. We’ve all seen those profiles of seemingly regular people with tons of followers. It always seems as if they’re traveling or doing something […]

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How Building an Offline Community Can Help Your Online Marketing
blog.hubspot.com

UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. As evident by UCLA’s study, offline communication is critical for maintaining relationships. In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships. However, […]

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Unriddled: Facebook Removes Another App (And More Accounts), Tesla Will Remain a Public Company (For Now), and More Tech News You Need
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“Unriddled” is HubSpot’s mid-week digest of the tech headlines you need to know. Each week, we highlight the top stories in a quick, scannable way and break it all down. It’s tech news: explained. Unriddled: The Tech News You Need 1. Facebook’s Latest Removals Preventing Violence in Myanmar Earlier this month, Reuters published a special […]

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The Ultimate Guide to Google Docs
blog.hubspot.com

Everything Google touches seems to turn to gold. Not only have they helped online businesses generate billions of dollars through their search engine, but they also have — and continue to — branch out and create other products. One of these products is Google Docs, a free word-processor and alternative to Microsoft Word that allows […]

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How to Promote Your Local Business with These 15 Marketing Strategies
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To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy. Even if your small business is profitable right now, you need to stay ahead of your competition to remain […]

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