Marketing teams tend to pick up a new tool for every problem. An email marketing tool here, an ads tool there, a CRM somewhere else. Before you know it, accomplishing your daily tasks requires you to navigate a tangled, borderline incomprehensible web of point solutions, free trials, and complex, custom integrations that stall out when […]

We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always go as planned. […]

Recently, I was working on a story about a wave of new technology that could help publishers fight back against Facebook. I spent hours scouring the web for product videos about these new tools because I trust jargony brand press releases about as much as I trust Roseanne Barr to take over my Twitter account. […]

If you’ve ever been a manager, you know how frustrating the Dunning Kruger effect can be. Let’s say you work at a software company, and you need to give Karen, your newest software developer, a performance review. Karen’s exceptionally good at developing code, but she lacks a few critical programming skills. That’s okay — you […]

Twitter announced today the latest of its efforts to fight platform abuse and maintain authenticity on its network. This week, wrote Legal, Policy and Trust & Safety Lead Vijaya Gadde in a statement, Twitter will begin removing locked accounts from users’ total follower counts, potentially causing these numbers to drop significantly for some. You should be confident […]

Let’s face it: Executing a successful marketing plan requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing, hosting events, etc. — your marketing budget can disappear real fast. Ever found yourself scratching your head with a depleted budget at the end of the […]

Most marketers say the best place to hide a dead body is on page two of Google. I disagree. There’s a darker digital graveyard. It’s called the deep web, a place where Google can’t find anything. I’ll admit, that’s a pretty grim description of the deep web. But it isn’t the sinister abyss of illegal […]

Song: Halka Halka lyrics Movie: Fanney Khan Singers: Sunidhi Chauhan Musicians: Amit Trivedi Lyricists: Irshad Kamil.Mujhse tu na mujhse kabhi bichhde Tu roz, tu roz, do ghoont