Would You Pay for an Ad-Free Facebook Subscription? 64% of Consumers Say "No"
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  When Bloomberg reported that Facebook was conducting market research to gauge interest in an ad-free, paid subscription model, we decided to do a bit of our own research. Facebook — to most consumers, at least — has long served as a free product. Advertisers, content creators, and publishers have enlisted the platform’s various services for a […]

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The 8 Best Excel Alternatives
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Excel is one of the world’s most popular spreadsheet programs, with an estimated 750 million people using it for data summary and organization, analysis, and reporting. While it’s a commendable data system for teams within a business, it’s not free — a standalone copy of Excel 2016 is $129.99, and the Office personal subscription is […]

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Variable Cost Explained in 200 Words (& How to Calculate It)
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There’s a frustrating truth every business deals with early into its growth. To reveal that truth, I’ll start with a song title by hip-hop legend, The Notorious B.I.G.: “Mo money, mo problems.” The Notorious B.I.G. is literally saying “more money, more problems.” And although this hit song doesn’t dive into the intricacies of accounting, it […]

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How to Monitor Your Competitors With These 10 Helpful Tools
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Your business doesn’t operate in a vacuum. There are countless outside factors that influence whether or not you’ll turn a profit. Your competition plays a huge role in the success of your business. That’s why it’s so important for you to take the proper steps to gain a competitive edge on other brands in your […]

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8 Impressive Ways to Start a Cover Letter, with Examples
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According to Addison Group, only 18% of employers rank cover letters as important. But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them? A cover letter […]

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Facebook for Dating, and 5 Key Takeaways From F8
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We kind of saw this coming, did we not? In Facebook’s most primitive days — if you can remember a time when it was restricted to college students, there was no News Feed, and status updates forced the inclusion of the word “is” — there was also the “Poke” feature. Poking, as many of you […]

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